---
title: "Advertising on the Highway"
ocid: "ocds-b5fd17-ec46e66b-5cca-44fb-ab0a-91a98d3eb2db"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ec46e66b-5cca-44fb-ab0a-91a98d3eb2db"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ec46e66b-5cca-44fb-ab0a-91a98d3eb2db.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ec46e66b-5cca-44fb-ab0a-91a98d3eb2db.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEVON COUNTY COUNCIL"
published: "2024-11-12"
---

# Advertising on the Highway

Buyer: DEVON COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-ec46e66b-5cca-44fb-ab0a-91a98d3eb2db

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## Summary

Devon County Council has completed the procurement process for a contract titled "Advertising on the Highway", within the industry category of advertising and marketing services. This procurement, classified under CPV code 79340000, was concluded through a direct award to CP Media Limited. The contract, worth £2,235,000, involves managing commercial advertising spaces on approximately 70 to 110 roundabouts across Devon, England, with the possibility of future locations including streetlighting and other assets. The contract commenced on 18th November 2024 and will run until 17th November 2027, with options for two 12-month extensions potentially extending the end date to 17th November 2029.

This contract is an excellent opportunity for businesses in the advertising and marketing sector, particularly SMEs and VCSEs, to expand their operations. It requires the provider to engage a wide range of services, from sourcing sponsors to the installation and maintenance of advertising signs, thus presenting varied business growth opportunities. Additionally, the call-off from the ESPO Framework 3A-20 allows for predictable project involvement. Companies experienced in managing advertising projects and with capability in offering maintenance services are well-suited to benefit from this procurement.

## Notice

Devon County Council (the Council) is seeking to engage a suitable advertising and marketing agency to facilitate and administer a commercial advertising scheme for between approximately 70 and 110 roundabouts at various sites across the county. This is a call-off from ESPO Framework 3A-20 - Advertising Solutions - Lot 6 - Management of Commercial Advertising Space for a Concession Contract. The scope of the contract includes sourcing sponsors, and the installation, assembly, maintenance, dismantling and removal of signs as necessary. The number of roundabouts could fluctuate during the period of the Contract as further suitable sites are identified (or removed from the portfolio). Where there are existing sponsors on a roundabout the intention will be to reengage those in the new service and offer continued sponsorship opportunity at a discounted rate (to be agreed with service provider). A list of existing sponsors and related details will be provided at launch of contract. It is intended that the contract will extend to advertising on streetlighting in key locations across the County and sites will be agreed with the provider at a later date. The number of streetlights could fluctuate during the period of the Contract as further suitable sites are identified (or removed from the portfolio). Options to advertise on other assets outlined in the framework will be retained and sites will be agreed with the provider at a later date. It is expected that all sites will be subject to planning consent requirements the expectation is that this will be arranged by the service provider. There will be an option for Service Provider undertake basic maintenance to roundabouts, i.e grass cutting and seeding. There are options to extend this contract at the Council's discretion for two further periods totalling 24 months (12 months each), finishing on the 17th November 2028 or 17th November 2029.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/32d65dbb-1b04-46e0-bcea-503a94bb76b3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Nov 2024 |
| Submission deadline | 12 Nov 2024 |
| Future notice date | Not specified |
| Award date | 12 Nov 2024 |
| Contract period | 18 Nov 2024 - 17 Nov 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,235,000 |
| Lots value | Not specified |
| Awards value | £2,235,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEVON COUNTY COUNCIL |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX2 4QD |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Newtown and St Leonard's |
| Westminster constituency | Exeter |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CP MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 12 Nov 2024 at 09:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/32d65dbb-1b04-46e0-bcea-503a94bb76b3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/32d65dbb-1b04-46e0-bcea-503a94bb76b3
  12th November 2024 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.devon.gov.uk

## Provenance

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