---
title: "QSM PR Activity for French Market"
ocid: "ocds-b5fd17-ece6e8d0-adc9-11e6-9901-0019b9f3037b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ece6e8d0-adc9-11e6-9901-0019b9f3037b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ece6e8d0-adc9-11e6-9901-0019b9f3037b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ece6e8d0-adc9-11e6-9901-0019b9f3037b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2017-01-11"
---

# QSM PR Activity for French Market

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-ece6e8d0-adc9-11e6-9901-0019b9f3037b

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## Summary

The contracting authority, the Department for Environment, Food & Rural Affairs, issued a tender titled "QSM PR Activity for French Market" to develop awareness of quality assurance schemes for British beef and lamb. This procurement falls under the public relations services category and was conducted through an open procedure. The contract has a total value of £500,000 and commenced on 21st October 2016, running until 20th October 2020. The tender period closed on 31st August 2016, and interested parties were required to submit their expressions of interest to procurement@ahdb.org.uk.

This opportunity is particularly suited for SMEs with expertise in public relations and marketing, especially those familiar with the French food service and retail sectors. Agencies with a strong network among meat-focused food journalists and experience marketing imported fresh meat in France would greatly benefit from this tender. Companies that can deliver innovative PR activities, focusing on enhancing brand visibility and loyalty in both England and France, are likely to find significant growth potential through engagement in this procurement process.

## Notice

AHDB France require work to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, and the PGI West Country (beef and lamb). To ensure this is done effectively, AHDB require Press and PR agency that are able to provide the following service: Press and PR with restaurants A PR event with the Parisian food service sector A PR event with supermarkets in France focussed principally on QSM/St George Lamb For PR events for the Parisian food service sector, all field marketing activities are designed to increase the visibility of a selection of brands on menus where meat is positioned at the core centre of the menu. Outcome would be the visibility of British beef or lamb appearing on Parisian menus. For joint Press and PR activity for meat restaurants in England and France, the agency would be expected to present an innovative project designed to increase awareness of the quality of beef and lamb and other food products (pork and dairy) in the food service sector in France and England. The focus should be around the complementarity of English and French food and drinks, on a high quality segment. The outcome would be to increase QSM and PGI WC with French and English restaurants. For PR events for the retail sector, the agency should be able to present an activity/event designed to strengthen further the loyalty of supermarkets to St George lamb. This is done by the repetition of this activity, building loyalty between supermarkets and the St George brand, and also between shoppers and the St George brand. The outcome would be to consolidate the position of St George in the French retail sector and to develop a concept that strengthens loyalty of supermarkets across France to the brand. The supplier must be fluent in French and have deep knowledge of fresh meat distribution in the food service sector in France and have strong experience and expertise in terms of marketing imported fresh meat in France. Also the agency must have good contacts with meat specialized food journalists, food writers and other key opinion formers in France and in England. It also should have a strong knowledge of meat restaurants on both sides of the Channel. Submissions will be accepted in English and French. Additional information: Expressions of interest must be emailed to procurement@ahdb.org.uk for the attention of Sarah Jackson, quoting the ref 2015-116 QSM PR France. Once this is received, the complete document will be sent in either English or French upon request

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb545dd8-93e4-4a13-9113-36fe56504666 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jan 2017 |
| Submission deadline | 31 Aug 2016 |
| Future notice date | Not specified |
| Award date | 26 Sep 2016 |
| Contract period | 31 Mar 2017 - 31 Mar 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | £610,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VIVACTIS PUBLIC RELATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 11 Jan 2017 at 09:16 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb545dd8-93e4-4a13-9113-36fe56504666
- 18 Nov 2016 at 20:16 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f5a4a276-8d32-4e9f-8475-38b01f0cac2d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb545dd8-93e4-4a13-9113-36fe56504666
  11th January 2017 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/f5a4a276-8d32-4e9f-8475-38b01f0cac2d
  21st July 2016 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.ahdb.org.uk

## Provenance

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