---
title: "Generating and testing novel behavioural insights to improve effectiveness of pr"
ocid: "ocds-b5fd17-ece91759-962e-47f4-842f-2a2f664295d1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ece91759-962e-47f4-842f-2a2f664295d1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ece91759-962e-47f4-842f-2a2f664295d1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ece91759-962e-47f4-842f-2a2f664295d1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2026-08-27"
---

# Generating and testing novel behavioural insights to improve effectiveness of pr

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-ece91759-962e-47f4-842f-2a2f664295d1

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## Summary

The Department for Environment, Food & Rural Affairs commissioned social research services to generate and test new behavioural insights aimed at improving the effectiveness of priority bovine tuberculosis interventions. The requirement covers behavioural research and testing related to how people respond to, and engage with, interventions addressing bovine TB. The work is associated with Defra’s London base at Seacole Building, 2 Marsham Street, and has delivery coverage across the United Kingdom, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and the rest of the world. This is a services procurement, relevant to organisations working in behavioural science, applied social research, research design, intervention testing or evidence-led public policy focused on animal health.

This procurement has been awarded and the tender is complete. It used a selective procedure as a call-off from a framework agreement. The tender deadline was 20 February 2024 at 12:00. The contract was awarded to Behavioural Insights Team on 27 August 2026 for £9,939, with a contract period from 2 September 2026 to 9 October 2026. The award is active. The published procurement value was also £9,939. Evaluation details identify social research services as the classification and the requirement was marked as suitable for small and medium-sized enterprises and voluntary, community and social enterprises. One supplier was selected for the requirement.

For future work of this type, credible suppliers will need to combine behavioural science with practical social research and the ability to generate and test novel insights. Experience of designing, evaluating or improving public interventions will be relevant, particularly where research findings must translate into more effective implementation. Familiarity with bovine tuberculosis, animal health policy or the behaviours of people affected by priority bovine TB interventions would strengthen a supplier’s position. The successful model demonstrates demand for a focused, specialist service delivered through a public-sector framework call-off. SMEs and voluntary, community and social enterprises were considered suitable, so smaller specialist teams with the necessary research capability may be well placed when this buyer returns to a comparable requirement.

## Notice

Generating and testing novel behavioural insights to improve effectiveness of priority Bovine TB interventions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7db6a393-1187-41a6-9c92-11fb944fb358 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Aug 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 27 Aug 2026 |
| Contract period | 2 Sep 2026 - 9 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £9,939 |
| Lots value | Not specified |
| Awards value | £9,939 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Postcode area | South West London |
| Postcode | SW1P 4DF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Behavioural Insights Ltd |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 27 Aug 2026 at 17:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7db6a393-1187-41a6-9c92-11fb944fb358

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7db6a393-1187-41a6-9c92-11fb944fb358
  27th August 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ece91759-962e-47f4-842f-2a2f664295d1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ece91759-962e-47f4-842f-2a2f664295d1.json.