---
title: "T Levels branding campaign"
ocid: "ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2021-07-06"
---

# T Levels branding campaign

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056.json)

## Summary

The procurement process pertains to the "T Levels branding campaign" initiated by the Department for Education, located in Sheffield, England. This tender falls under the advertising services category and was conducted using a selective procurement method via a call-off from a framework agreement. The contract period spans from 1 March 2019 to 31 March 2021, with a total contract value of £3 million. The tender period concluded on 15 February 2019, with the award of the contract published on 23 May 2019.

This tender presents significant opportunities for businesses, particularly those in the advertising and marketing sectors, looking to expand their reach. Small to medium-sized enterprises (SMEs) with experience in integrated communications strategies, brand development, and audience engagement would be well-positioned to compete for similar future contracts, especially those capable of working collaboratively with government bodies to deliver comprehensive marketing solutions.

## Notice

This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels. The new campaign will be launched in September 2019. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign. This will include: * insight generation * audience analysis - particularly for parents, young people and employers. * brand and creative strategy - for T Levels * portfolio strategy for wider tech ed reform * complete campaign solution - balancing national and regional targeted communications * media strategy development * planning, design and execution of the campaign * model for how the T Level campaign should mature over the roll out period to 2027 (see annex 2) * evaluation strategy and delivery method

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/353a13e1-fa47-4fbf-a923-4932b7d38cc3 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Jul 2021 |
| Submission deadline | 15 Feb 2019 |
| Future notice date | Not specified |
| Award date | 28 Feb 2019 |
| Contract period | 1 Mar 2019 - 31 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,000,000 |
| Lots value | Not specified |
| Awards value | £3,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | SHEFFIELD |
| Post town | Not specified |
| Postcode | S1 |
| Country | Not specified |
| ITL 1 | Not specified |
| ITL 2 | Not specified |
| ITL 3 | Not specified |
| Local authority | Not specified |
| Electoral ward | Not specified |
| Westminster constituency | Not specified |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS WORLDWIDE LONDON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 6 Jul 2021 at 11:57 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/353a13e1-fa47-4fbf-a923-4932b7d38cc3
- 23 May 2019 at 13:42 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/353a13e1-fa47-4fbf-a923-4932b7d38cc3
- 5 Apr 2019 at 17:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/353a13e1-fa47-4fbf-a923-4932b7d38cc3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/353a13e1-fa47-4fbf-a923-4932b7d38cc3
  6th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/08234001-d7e0-418d-b65e-f98201d6ea92
  Contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056.json.