---
title: "Marketing Media Buying."
ocid: "ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2022-04-14"
---

# Marketing Media Buying.

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760

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## Summary

The procurement process involves a contract awarded by HM Revenue & Customs (HMRC) for marketing media buying services, classified under advertising and marketing services. This contract, amounting to £9,500,000, will be executed over a three-year period from 1st April 2022 to 31st March 2025. The procurement method utilised is a selective process via a call-off from an existing framework agreement, with the tender period ending on 16th March 2022. The services will primarily be delivered in the United Kingdom, with specific operational needs highlighted for the delivery of key advertisement campaigns aligned with the Prime Minister's Build Back Better priorities.

This tender presents significant business opportunities for specialised media buying agencies, particularly those with the skills and expertise required to manage advertising media procurement efficiently. Businesses that excel in delivering bespoke advertising services, have in-depth market knowledge, and can navigate high-stakes media purchases will find themselves well-positioned to compete. The successful supplier for this contract is Manning Gottlieb OMD, indicating a competitive space for agencies that can leverage their strategic capabilities in media planning and buying.

## Notice

HMRC delivers key statutory and operational advertising campaigns within the Prime Minister's Build Back Better priorities. These campaigns are also critical for the delivery of HMRC's Strategic Objectives. HMRC requires dedicated agency resource to support it's marketing function in order to buy advertising media at the best quality and price. The purchase of advertising media requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC. We require the assistance of a media buying agency to facilitate this. Crown Commercial Services and Cabinet Office working together, identify and appoint this specialist agency on behalf of HMG. Additional information: Although there is a value to the call-off contract the agency works on a campaign-by-campaign basis and renumerated for each project. The full value of the call-off contract will be achieved throughout the contract period as individual campaigns are delivered.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8659ab86-70ed-41b1-b72e-0f1fefac223c |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Apr 2022 |
| Submission deadline | 16 Mar 2022 |
| Future notice date | Not specified |
| Award date | 31 Mar 2022 |
| Contract period | 31 Mar 2022 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £9,500,000 |
| Lots value | Not specified |
| Awards value | £9,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M60 9LA |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Ordsall |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB OMD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 Apr 2022 at 08:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8659ab86-70ed-41b1-b72e-0f1fefac223c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8659ab86-70ed-41b1-b72e-0f1fefac223c
  14th April 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-edac127b-a888-4e7c-8a6a-84b28872a760.json.