---
title: "GB-Southampton: Consumer Segmentation Study"
ocid: "ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ORDNANCE SURVEY LIMITED"
published: "2020-07-27"
---

# GB-Southampton: Consumer Segmentation Study

Buyer: ORDNANCE SURVEY LIMITED  
Current stage: Tender  
OCID: ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882.json)

## Summary

The Ordnance Survey Limited is conducting a public procurement tender titled "Consumer Segmentation Study" aimed at the market research services industry. Located in Southampton, UK, this tender is currently in the active stage of procurement, with applications due by 19th August 2020. The contract is valued at £100,000, with a minimum value of £50,000, and will commence on 14th September 2020, lasting until 13th September 2021. The procurement method is an open procedure, inviting a broad range of submissions.

This tender presents a significant opportunity for businesses, particularly small and medium enterprises (SMEs), to engage in valuable research work that could enhance product development and marketing strategies for the Ordnance Survey Consumer business. Companies specialising in market research, data analytics, or consumer behaviour studies would particularly benefit from competing, as the project requires expertise in creating detailed customer segmentation and targeting models.

## Notice

OS is seeking a research agency capable of creating a detailed customer segmentation and targeting model for the OS Consumer business that can be used for new product development and more efficient and effective marketing. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/19e42f65-135b-412e-ad32-d37bfa5a735a |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jul 2020 |
| Submission deadline | 19 Aug 2020 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 13 Sep 2020 - 13 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ORDNANCE SURVEY LIMITED |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO16 0AS |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Chilworth, Nursling & Rownhams |
| Westminster constituency | Romsey and Southampton North |
| Delivery location | TLJ South East (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 27 Jul 2020 at 15:30 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/19e42f65-135b-412e-ad32-d37bfa5a735a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/19e42f65-135b-412e-ad32-d37bfa5a735a
  27th July 2020 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-Southampton:-Consumer-Segmentation-Study/Y73FJM339A
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ede79ff0-6f63-4154-9635-ca1858653882.json.