--- title: "Business Events Development & Marketing" ocid: "ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING" published: "2024-08-09" --- # Business Events Development & Marketing Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING Current stage: Tender OCID: ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398.json) ## Summary The West Midlands Growth Company Ltd is seeking a strategic partner for its "Business Events Development & Marketing" project to bolster the region's global competitiveness. The procurement process, designated under CPV code 79342000 for marketing services, is at the tender stage and employs an open procedure below the financial threshold. The relevant dates are the tender closing on 27 August 2024 and the contract running from 16 September 2024 to 31 March 2025. The project encompasses marketing and lead generation support to enhance the profile and reputation of the West Midlands, driving inquiries and bookings for business events across the region. This tender offers a substantial opportunity for SMEs specialising in marketing and event promotion. Companies adept at creating strategic marketing campaigns and lead generation activities can significantly benefit. This contract will enable businesses to collaborate closely with the West Midlands Growth Company, contributing to high-visibility initiatives aimed at economic development and regional branding. The ideal candidates are firms with robust experience in marketing services, capable of driving engagement and generating leads within the business tourism sector. ## Notice The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with a sole supplier to provide specialist marketing and lead generation support for the requirements included in the scope of this tender process. With strong economic fundamentals in place, the West Midlands has a unique opportunity to cement itself as truly globally competitive in the coming years. Global West Midlands - the West Midlands Growth Company's business plan for July 23 - March 25 - sets out how we propose to utilise our key functional areas of inward investment, capital attraction, the visitor economy and strategic relationship management to address regional challenges and capitalise on our opportunities, delivering the Plan for Growth and levelling up the region, and shares that the strategic objectives for the visitor economy through the Global West Midlands programme are to: o Enhance the profile & reputation of the region o Create & sustain vibrant destinations The appointed supplier for this contract will be our strategic partner in creating and delivering a marketing campaign to build and develop awareness of our Business Events product across the West Midlands (not just Birmingham). The key indicators of success will be increased awareness of the region's offer, venues and destinations, resulting in an increased number of leads and enquiries for venue and events spaces through our business tourism (Convention Bureau) team. Additional information: Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ef29768e-d6be-4c6c-97f1-adc28335c5a2 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Aug 2024 | | Submission deadline | 27 Aug 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 16 Sep 2024 - 31 Mar 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING | | Locality | WEST MIDLANDS | | Post town | Birmingham | | Postcode | B4 6AT | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Ladywood | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 9 Aug 2024 at 09:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ef29768e-d6be-4c6c-97f1-adc28335c5a2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ef29768e-d6be-4c6c-97f1-adc28335c5a2 9th August 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/wmgrowth/aspx/ Additional information on how to apply for this contract ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-edfa66ab-a2fc-43f9-bc55-3c4c898a0398.json.