---
title: "GB-London: Brand Tracking"
ocid: "ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "V&A MUSEUM"
published: "2019-09-18"
---

# GB-London: Brand Tracking

Buyer: V&A MUSEUM  
Current stage: Tender  
OCID: ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6

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## Summary

The V&A Museum in London is currently engaged in an active public procurement process for a tender titled "GB-London: Brand Tracking". This initiative falls under the marketing services industry, with a total contract value of £50,000 and a minimum value of £25,000. The open procurement method allows for a competitive tendering process, with submissions accepted until 11th October 2019. The contract is expected to commence on 31st October 2019, and will run until 31st October 2022, indicating a longer-term engagement aimed at monitoring brand health and audience engagement.

This tender provides substantial opportunities for small and medium enterprises (SMEs) and voluntary community social enterprises (VCSEs) to engage with the V&A Museum, a prominent institution. Businesses specialising in marketing services, particularly those with expertise in brand tracking and audience analysis, are well-suited to compete for this contract. The focus on monitoring trends and informing strategic planning means successful bidders will play a crucial role in enhancing the Museum's outreach and engagement strategies, fostering a beneficial partnership in the realm of cultural marketing.

## Notice

We want to embark on a programme of brand tracking in both the UK and selected overseas markets, for us to better understand awareness of, attitudes to and engagement with the V&A. We want to be able to monitor trends over time, impact of specific initiatives and build a strong discipline of audience understanding across the organisation. In summary, the programme should drive the following three outcomes: 1.Evaluate: Monitor brand health trends over time and assess performance of existing audience targeted activities. 2.Inform: annual strategy planning and budgeting. 3.Educate and engage: Bring the whole organisation closer to our audiences through easy to communicate insight and progress metrics. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bf91f57c-01da-4ff7-b016-a3c7a51044c1 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Sep 2019 |
| Submission deadline | 11 Oct 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Oct 2019 - 31 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | V&A MUSEUM |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW7 2RL |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI33 Kensington & Chelsea and Hammersmith & Fulham |
| Local authority | Kensington and Chelsea |
| Electoral ward | Brompton & Hans Town |
| Westminster constituency | Kensington and Bayswater |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 18 Sep 2019 at 17:40 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bf91f57c-01da-4ff7-b016-a3c7a51044c1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bf91f57c-01da-4ff7-b016-a3c7a51044c1
  18th September 2019 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-Brand-Tracking/Q32GE4UY2T
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ee07c17a-ca08-4e80-a64c-f94b308b04d6.json.