---
title: "Less Healthy Foods (HFSS advertising: Health & Care Bill)"
ocid: "ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2025-03-06"
---

# Less Healthy Foods (HFSS advertising: Health & Care Bill)

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61

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## Summary

Ofcom has completed a public procurement process for professional advice on the regulation of online advertising of products high in fat, salt, and sugar (HFSS) as part of the Health & Care Bill. This contract, categorized under miscellaneous business and business-related services, was awarded through a direct procurement method using a single tender action due to its below-threshold value. The contract, valued at £130,826, will run from 10 December 2024 to 9 December 2025, with the London-based Advertising Standards Authority selected as the supplier. Key dates include the tender period ending on 14 November 2023, and the award published on 6 March 2025.

This tender represents a significant opportunity for businesses that specialise in providing regulatory and advisory services in public health advertising. Larger established firms, like the Advertising Standards Authority, are best suited to compete due to the scale and expertise required. This procurement process underscores the importance of compliance and advisory roles in the public sector, presenting growth opportunities for businesses that can offer expertise in regulatory frameworks and health policy. Engaging in such contracts can enhance a firm's portfolio and establish its credibility in the domain of public health advertising regulation.

## Notice

Professional advice on the regulation of online advertising of products high in fat, salt and sugar ("HFSS").

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/03dc4699-0097-4c11-a578-f270b14891b9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Mar 2025 |
| Submission deadline | 14 Nov 2023 |
| Future notice date | Not specified |
| Award date | 10 Dec 2024 |
| Contract period | 10 Dec 2024 - 9 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £130,826 |
| Lots value | Not specified |
| Awards value | £130,826 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ADVERTISING STANDARDS AUTHORITY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79900000 - Miscellaneous business and business-related services

## Release History

- 6 Mar 2025 at 09:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/03dc4699-0097-4c11-a578-f270b14891b9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/03dc4699-0097-4c11-a578-f270b14891b9
  6th March 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-eeeebf2c-a03e-419f-9283-9feed4d40c61.json.