---
title: "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)"
ocid: "ocds-b5fd17-eefecba7-69aa-4443-8f69-6ab6ca9cb149"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-eefecba7-69aa-4443-8f69-6ab6ca9cb149"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-eefecba7-69aa-4443-8f69-6ab6ca9cb149.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-eefecba7-69aa-4443-8f69-6ab6ca9cb149.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2024-11-27"
---

# RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Tender  
OCID: ocds-b5fd17-eefecba7-69aa-4443-8f69-6ab6ca9cb149

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## Summary

The Royal Botanic Gardens, Kew is currently in the tender stage for the "RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)". This procurement is for market research services within the industry category, specifically designed to conduct an ongoing visitor survey at both Kew Gardens and Wakehurst located in London, United Kingdom. The primary objective is to understand the visitor profile and motivations, evaluate the visit experience, and provide actionable insights through bi-annual reporting. The procurement method is an open procedure with a tender period ending on 8th January 2025, and the contract period running from 1st May 2025 to 30th April 2028. The total contract value is set at GBP 426,600.

This tender creates significant opportunities for businesses specialising in market research services, particularly those skilled in data analysis, survey management, and KPI reporting. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) are especially encouraged to participate, as their expertise can contribute substantially to achieving a best-in-class visitor experience at these renowned botanical gardens. The insights derived from this project will guide strategic decisions at RBG Kew, ensuring a continuously improving visitor experience driven by data and visitor feedback.

## Notice

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/909a03b6-ac8f-4585-918f-befe20ffd784 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Nov 2024 |
| Submission deadline | 8 Jan 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Apr 2025 - 30 Apr 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £426,600 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 27 Nov 2024 at 12:25 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/909a03b6-ac8f-4585-918f-befe20ffd784

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/909a03b6-ac8f-4585-918f-befe20ffd784
  27th November 2024 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Market-research-services./RP8JX5NH87
  Please follow this link to view the notice.

## Provenance

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