---
title: "RBGKEW1333 - Brand Extension project"
ocid: "ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2024-07-25"
---

# RBGKEW1333 - Brand Extension project

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Tender  
OCID: ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a

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## Summary

The Royal Botanic Gardens, Kew is undertaking a procurement process titled "RBGKEW1333 - Brand Extension project", which falls under the industry category of Marketing management consultancy services (CPV 79413000). The project aims to develop the current Kew brand in a way that authentically represents their mission and strengthens their global position as a world-class science and conservation organisation. The procurement stage is currently in the Tender phase, with a closing date for tender submissions on 4th September 2024 and a contract period set to run from 14th October 2024 to 13th October 2027. This open procurement process is targeting services in London, United Kingdom, with a total contract value of £120,000.

This tender presents significant opportunities for businesses, particularly SMEs and voluntary, community, and social enterprise organisations, to engage with a prestigious institution and help shape its global brand strategy. Companies specialised in marketing consultancy, brand strategy, and positioning initiatives are well-suited to compete in this tender. By participating, businesses can gain exposure and build a portfolio of high-profile projects, reinforcing their market presence and extending their reach in the consultancy market.

## Notice

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0811ead8-ad7a-49be-9337-0db440267df4 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Jul 2024 |
| Submission deadline | 4 Sep 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 13 Oct 2024 - 13 Oct 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 25 Jul 2024 at 10:35 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0811ead8-ad7a-49be-9337-0db440267df4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0811ead8-ad7a-49be-9337-0db440267df4
  25th July 2024 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Marketing-management-consultancy-services./AUP98289BA
  Please follow this link to view the notice.

## Provenance

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