---
title: "Agreement for a Brand Framework and Visual Identity"
ocid: "ocds-b5fd17-ef4e04b7-ad06-412e-af0c-feb2dfb752e1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ef4e04b7-ad06-412e-af0c-feb2dfb752e1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ef4e04b7-ad06-412e-af0c-feb2dfb752e1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ef4e04b7-ad06-412e-af0c-feb2dfb752e1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL JOHN MOORES UNIVERSITY"
published: "2018-02-27"
---

# Agreement for a Brand Framework and Visual Identity

Buyer: LIVERPOOL JOHN MOORES UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-ef4e04b7-ad06-412e-af0c-feb2dfb752e1

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## Summary

Liverpool John Moores University has initiated a procurement process for developing a brand framework and visual identity, titled "Agreement for a Brand Framework and Visual Identity." This tender falls under the marketing services category and is set in the North West region of the United Kingdom. The procurement method is open, classified as an "Open procedure (below threshold)." The tender period ended on 20th November 2017, while the contract period commenced on 2nd January 2018 and will conclude on 31st July 2018.

This opportunity presents a significant avenue for growth for marketing agencies, particularly SMEs equipped with branding expertise. Competitive agencies should have experience in creating branding strategies that align with institutional objectives. As Liverpool John Moores University looks to enhance its brand presence, businesses specialising in marketing and visual identity development are ideally positioned to benefit from this contract.

## Notice

LJMU have recently finalised a brand strategy exercise which underpins the broader LJMU 2017-2022 strategic roadmap. We now wish to develop a brand framework and visual identity that reflects this thinking across our external and internal brand ecosystem. The aim is to deliver a forward-looking brand framework and visual identity that reflects the organisation's ambition, clearly defines our purpose and sets LJMU apart from the competition to support the wider growth agenda. Therefore LJMU are seeking an Agency to develop the Brand and Visual Identity Additional information: Access to the documents is via the Intend site only Any clarifications / correspondence pertaining to this tender must be via the Intend site The closing date is 12 Noon 20th November The last date to access the documents / submit a clarification query is 12 Noon 14th November 2017

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fdda46db-e672-4b40-b8e8-ea0f93bfa7ea |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Feb 2018 |
| Submission deadline | 20 Nov 2017 |
| Future notice date | Not specified |
| Award date | 9 Feb 2018 |
| Contract period | 19 Feb 2018 - 31 Jul 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £120,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL JOHN MOORES UNIVERSITY |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L2 2QP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRUE NORTH COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services
- 79900000 - Miscellaneous business and business-related services

## Release History

- 27 Feb 2018 at 09:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fdda46db-e672-4b40-b8e8-ea0f93bfa7ea
- 6 Nov 2017 at 15:12 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f3b70d68-2fa4-4f17-a0f7-fbb0e3910d4e
- 6 Nov 2017 at 15:11 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/f3b70d68-2fa4-4f17-a0f7-fbb0e3910d4e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fdda46db-e672-4b40-b8e8-ea0f93bfa7ea
  27th February 2018 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/f3b70d68-2fa4-4f17-a0f7-fbb0e3910d4e
  6th November 2017 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/ljmu
  LJMU E-Tendering Portak

## Notice URLs

- http://www.ljmu.ac.uk

## Provenance

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