---
title: "RECYCLE RIGHT WINTER CAMPAIGN 2025-26"
ocid: "ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MERSEYSIDE WASTE DISPOSAL AUTHORITY"
published: "2025-11-25"
---

# RECYCLE RIGHT WINTER CAMPAIGN 2025-26

Buyer: MERSEYSIDE WASTE DISPOSAL AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d

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## Summary

The Merseyside Waste Disposal Authority (MWDA), based in Liverpool, has completed the procurement process for the "Recycle Right Winter Campaign 2025-26" under the industry category of advertising and marketing services. MWDA sought to engage an organisation to manage external services and suppliers for a campaign scheduled from January to March 2026, with a focus on behavioural change messaging and resource creation for waste collection rollouts. The procurement, carried out via an open procedure, initially closed on 24th October 2025, with the contract period spanning from 21st November 2025 to 31st March 2026.

This tender presents a substantial opportunity for businesses specialising in marketing and advertising, particularly those with project management expertise. The project's benefits extend to small and medium-sized enterprises (SMEs), aligning with MWDA's preference for such entities. Additionally, companies capable of handling phased public awareness campaigns can find growth opportunities by collaborating with local councils to enhance public engagement in waste management. The successful bidding organisation, Social Change, has demonstrated capacity in these areas, marking a potential avenue for similar businesses to explore future tender opportunities in the public sector.

## Notice

MWDA is seeking to engage an organisation who will be able to effectively manage external services and suppliers throughout all aspects of the campaign and display strong overall project management. MWDA runs public awareness and engagement campaigns through the Authority's Recycle Right and Zero Waste LCR brands. MWDA would like to split this project into two phases, Phase 1 will focus on designing and running behavioural change messaging campaign from January - March 2026. Phase 2 will focus on creating assets for additional materials and food waste collections that councils will be rolling out to residents from March 2026.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c3a6193b-ddab-4ebf-88a1-6e19fb63e83f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Nov 2025 |
| Submission deadline | 24 Oct 2025 |
| Future notice date | Not specified |
| Award date | 21 Nov 2025 |
| Contract period | 21 Nov 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £57,610 |
| Lots value | Not specified |
| Awards value | £57,610 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MERSEYSIDE WASTE DISPOSAL AUTHORITY |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1BP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOCIAL CHANGE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 25 Nov 2025 at 17:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c3a6193b-ddab-4ebf-88a1-6e19fb63e83f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c3a6193b-ddab-4ebf-88a1-6e19fb63e83f
  25th November 2025 - Awarded contract notice on Contracts Finder
- https://www.mytenders.co.uk/search/show/search_view.aspx?ID=NOV170615
  NOTE: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at the link provided.

## Notice URLs

- http://https://www.merseysidewda.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d.json.