---
title: "Website Optimisation and Intelligence"
ocid: "ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "YORKSHIRE PURCHASING ORGANISATION"
published: "2025-12-16"
---

# Website Optimisation and Intelligence

Buyer: YORKSHIRE PURCHASING ORGANISATION  
Current stage: Award  
OCID: ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b.json)

## Summary

The Yorkshire Purchasing Organisation has completed a procurement process titled "Website Optimisation and Intelligence," classified under software package and information systems (CPV code 48000000). This contract, intended to test and trial website optimisation software internally, was issued as an internal contract with a value of £49,976. The procurement phase reached the award stage, with the award announced on 25th November 2024 following its initiation by tender. The contract, spanning from 1st December 2024 to 30th November 2026, will be delivered to Wakefield, England, postcode WF2 0XE. Yorkshire Purchasing Organisation spearheaded this procurement, offering potential opportunities for SMEs and VCSEs.

The procurement of website optimisation and intelligence software presents a promising opportunity for businesses specialising in software development, data analytics, and IT services, particularly those termed as SMEs and VCSEs. With an internal focus, this contract seeks innovative solutions that could enhance operational efficiency at Yorkshire Purchasing Organisation. Suppliers like Conductor Founders UK Limited, which secured the contract, have the opportunity to expand their portfolio and establish valuable partnerships within the public sector. This project can help businesses demonstrate their expertise and reliability in delivering strategic digital solutions, fostering growth and facilitating entry into the broader market of public procurement contracts.

## Notice

Provision of Website Optimisation and Intelligence software to test and trial for YPO Internal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/679cc011-bec1-4344-96f0-b4afd683774d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Internal contract |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2025 |
| Submission deadline | 15 Nov 2024 |
| Future notice date | Not specified |
| Award date | 15 Nov 2024 |
| Contract period | 1 Dec 2024 - 30 Nov 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £49,976 |
| Lots value | Not specified |
| Awards value | £49,976 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YORKSHIRE PURCHASING ORGANISATION |
| Locality | WAKEFIELD |
| Post town | Wakefield |
| Postcode | WF2 0XE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE45 Wakefield |
| Local authority | Wakefield |
| Electoral ward | Wrenthorpe and Outwood West |
| Westminster constituency | Wakefield and Rothwell |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CONDUCTOR FOUNDERS |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 16 Dec 2025 at 14:21 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/679cc011-bec1-4344-96f0-b4afd683774d
- 25 Nov 2024 at 11:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/679cc011-bec1-4344-96f0-b4afd683774d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/679cc011-bec1-4344-96f0-b4afd683774d
  16th December 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-efd5174b-b511-48ec-8aaf-167e5c49b67b.json.