---
title: "Later Life Mortgages Market Study Qualitative Consumer Research"
ocid: "ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "FCA"
published: "2026-07-20"
---

# Later Life Mortgages Market Study Qualitative Consumer Research

Buyer: FCA  
Current stage: Award  
OCID: ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c.json)

## Summary

The public procurement process for the "Later Life Mortgages Market Study Qualitative Consumer Research" has been completed with the award stage concluded on 20th July 2026. The buying organisation is the Financial Conduct Authority (FCA), located in London, UK. The procurement falls under the category of market research services, specifically within the CPV classification scheme (79310000). The contract period runs from 25th June to 31st October 2026. This tender was carried out using a selective procurement method, specifically as a call-off from a framework agreement, with a minimum value of £65,595 and a total value awarded of £78,714.

For businesses in the market research sector, particularly those not classified as SMEs or VCSEs, this type of procurement offers significant opportunities for growth. Companies that specialise in qualitative consumer research and have an ability to handle UK-based projects would be well-positioned to compete for similar contracts. This tender underscores the demand for specialised market studies, presenting opportunities for established companies to expand their portfolios and gain prestige by working with organisations like the FCA. The awarded supplier for this project, Irrational Agency Limited, exemplifies the type of company successful in this competitive environment.

## Notice

Procurement of qualitative consumer research to support the Later Life Mortgages Market Study (LLMMS).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a424a82f-929f-4a04-ac1f-b1780ad2d07b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Jul 2026 |
| Submission deadline | 20 May 2026 |
| Future notice date | Not specified |
| Award date | 9 Jun 2026 |
| Contract period | 24 Jun 2026 - 31 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £78,714 |
| Lots value | Not specified |
| Awards value | £78,714 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FCA |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IRRATIONAL AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 20 Jul 2026 at 14:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a424a82f-929f-4a04-ac1f-b1780ad2d07b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a424a82f-929f-4a04-ac1f-b1780ad2d07b
  20th July 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c.json.