---
title: "Domestic consumer marketing"
ocid: "ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2019-03-25"
---

# Domestic consumer marketing

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9.json)

## Summary

The procurement process, initiated by the Department for Environment, Food & Rural Affairs, pertains to a project titled "Domestic Consumer Marketing" focused on marketing services. The contract, valued at £3,372,000, was awarded on 1st March 2019 and runs from 1st April 2019 to 31st March 2023. The process utilised a selective procurement method, specifically a call-off from a framework agreement. The procurement was based in Kenilworth, Warwickshire, with the tender period having concluded on 16th November 2018.

This award presents an excellent opportunity for SMEs in the marketing sector to explore business growth, leveraging the emphasis on customer engagement and segmentation outlined in the project description. Businesses specialising in creative marketing strategies, customer relationship management, and tailored promotional campaigns would be particularly well-suited to compete in future tenders of this nature, as they align with the buyer's objective of enhancing customer focus and trust.

## Notice

THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7f6329f5-ab33-4283-94c0-f7212b6569b0 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Mar 2019 |
| Submission deadline | 16 Nov 2018 |
| Future notice date | Not specified |
| Award date | 1 Mar 2019 |
| Contract period | 31 Mar 2019 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £3,372,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OGILVY & MATHER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 25 Mar 2019 at 11:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7f6329f5-ab33-4283-94c0-f7212b6569b0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7f6329f5-ab33-4283-94c0-f7212b6569b0
  25th March 2019 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.ahdb.org.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9.json.