---
title: "PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns - AWARD"
ocid: "ocds-b5fd17-f0d9ccda-6c34-4793-97c0-648bff979158"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f0d9ccda-6c34-4793-97c0-648bff979158"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f0d9ccda-6c34-4793-97c0-648bff979158.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f0d9ccda-6c34-4793-97c0-648bff979158.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BIRMINGHAM CITY COUNCIL"
published: "2020-08-13"
---

# PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns - AWARD

Buyer: BIRMINGHAM CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-f0d9ccda-6c34-4793-97c0-648bff979158

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## Summary

Birmingham Children's Trust has completed the procurement process for the "PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns" contract, which involved the acquisition of a digital, creative, and media buying agency. This award followed an open procurement method, with a tender period closing on 17 January 2020. The contract will last for three months, beginning on 10 February 2020, and concluding on 8 May 2020, potentially extending subject to performance and funding. The procurement is categorised under advertising and marketing services, with delivery requirements specified to occur within a 30-mile radius of Birmingham.

This tender presents a significant opportunity for businesses specialising in advertising, media buying, and creative campaign management, particularly those with experience in recruitment marketing. Companies equipped to produce engaging digital and traditional media content, as well as those capable of executing campaigns that resonate with diverse local communities, would be well-positioned to compete. The contract requires collaboration and innovation, making it ideal for SMEs looking to establish or expand their presence in the public sector. Successful bidders will play a crucial role in increasing foster carer recruitment for the Trust, thereby contributing to community welfare.

## Notice

Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications. This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance. The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns. The agency / agencies shall: o Produce creative campaign proposals o Provide guidance on campaign ideas suggest by the Trust o Deliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on results and budget o Film and produce a series of videos to support the campaign o Provide actors and set o Use actors that represent the diversity of Birmingham and our target audience o Ensure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius o Run the campaign using a mix of digital and traditional media including: Social media Display advertising according to search history Print materials for hyper local advertising o Use Trust branding and comply with the Trust's brand guidelines throughout promotional activity o Work in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign activities o Provide ongoing evidence of the effectiveness of the campaign through fortnightly reporting o Adapt the campaign according to feedback and campaign data This contract will be for a period of 3 months commencing 10th February 2020. The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access https://in-tendhost.co.uk/birminghamcc/ and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation. If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at: cps@birmingham.gov.uk or call CPS Helpdesk on 0121 464 8000. Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system https://in-tendhost.co.uk/birminghamcc

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9ce23d6b-9329-4c46-8751-0f8a7fc014e8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Aug 2020 |
| Submission deadline | 17 Jan 2020 |
| Future notice date | Not specified |
| Award date | 13 Feb 2020 |
| Contract period | 24 Feb 2020 - 22 May 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £32,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY COUNCIL |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 7DJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SANCTUARY PERSONNEL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services
- 92111200 - Advertising, propaganda and information film and video-tape production
- 92111210 - Advertising film production

## Release History

- 13 Aug 2020 at 08:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9ce23d6b-9329-4c46-8751-0f8a7fc014e8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9ce23d6b-9329-4c46-8751-0f8a7fc014e8
  13th August 2020 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/birminghamcc
- https://in-tendhost.co.uk/birminghamcc/

## Provenance

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