--- title: "Comms Message Testing" ocid: "ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756.json" source: "Contracts Finder" current_stage: "Award" buyer: "THE FOOD STANDARDS AGENCY" published: "2022-04-11" --- # Comms Message Testing Buyer: THE FOOD STANDARDS AGENCY Current stage: Award OCID: ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756.json) ## Summary The Food Standards Agency is conducting a procurement process for a contract titled "Comms Message Testing," focused on enhancing communication strategies in the area of food safety. This project falls under the Research and Development Services category and is taking place in the United Kingdom. The contract period runs from 8th February 2022 to 30th April 2022, and the total value of the contract is £99,350. This procurement has been executed as a calling-off from an existing call-off contract and is currently at the award stage, with the contract awarded on 18th February 2022. This tender presents a significant opportunity for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs), to contribute to public health messaging. Companies that specialize in communication strategies, market research, and consumer behaviour analysis would be especially well-equipped to compete for this contract. Participating in such a project could facilitate business growth through collaboration with a government agency while demonstrating expertise in vital public health communications. ## Notice The FSA's communication strategy aims to motivate positive behaviour change and help the public understand risk and best practice. Several pieces of work have been carried out over the last few years to test and develop effective approaches to comms messaging (See: 2014 Messaging Report, 2020 risk communication toolkit and supporting research) Earlier this year, Social Science published the paper 'Qualitative consumer research to explore communications on food safety messaging (2021)'. This work aimed to enhance the FSA's understanding of current behavioural drivers and attitudes towards communicating food safety messages and how these may vary by audiences. Four over-arching communication approaches were tested via 30 two-hour long video-enabled focus group and 20 one-hour long telephone depth interviews. Participants from the general population were stratified by age and life-stage across England, Wales and Northern Ireland. Participants from Chinese, Black African, Black Caribbean, Pakistani and Indian minority communities were specifically represented to explore cultural differences in message reception. Participants were shown and asked to respond to up to six pieces of stimulus materials - short food safety messages accompanied by stock images, designed to test theoretical approaches to communicating food safety. Qualitative findings were analysed using the COM-B framework and used to develop a Food Safety Communications Toolkit which provides a framework for communicating food safety to consumers. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/abc175ab-bb6f-4e17-9add-63fa54ea99a0 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - Calling off from an existing call off contract | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Apr 2022 | | Submission deadline | 28 Nov 2019 | | Future notice date | Not specified | | Award date | 18 Feb 2022 | | Contract period | 8 Feb 2022 - 30 Apr 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £99,350 | | Lots value | Not specified | | Awards value | £99,350 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE FOOD STANDARDS AGENCY | | Locality | YORK | | Post town | York | | Postcode | YO1 7PR | | Country | England | | ITL 1 | TLE Yorkshire and The Humber | | ITL 2 | TLE2 North Yorkshire | | ITL 3 | TLE21 York | | Local authority | York | | Electoral ward | Guildhall | | Westminster constituency | York Central | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | IPOS MORI | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 11 Apr 2022 at 10:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/abc175ab-bb6f-4e17-9add-63fa54ea99a0 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/abc175ab-bb6f-4e17-9add-63fa54ea99a0 11th April 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/3466896a-8327-4581-9dda-a16224f7be1c n/a ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f123627f-2e39-4210-92ac-1724ffcaa756.json.