--- title: "Prior Information Notice - Procurement of a Marketing & Communications Agency to support millions to move" ocid: "ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7.json" source: "Contracts Finder" current_stage: "Planning" buyer: "HEALTH INNOVATION NORTH EAST AND NORTH CUMBRIA" published: "2026-03-11" --- # Prior Information Notice - Procurement of a Marketing & Communications Agency to support millions to move Buyer: HEALTH INNOVATION NORTH EAST AND NORTH CUMBRIA Current stage: Planning OCID: ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f150041e-2505-4f05-8974-21c80116b1a7.json) ## Summary Health Innovation North East and North Cumbria (HI NENC) is in the planning phase of procuring a marketing and communications agency to support a nationwide programme aimed at enhancing physical activity across England. This process is categorised under the industry of marketing management consultancy services, with the programme itself responding to the Government's 10 Year Health Plan aimed at increasing walking and running activities. As part of the initial engagement, a milestone for market operators is set with the engagement end date marked for 10th June 2026. The procurement process, commencing as a tender, invites agencies to participate in a dynamic purchasing system, with completion aligned to the major stages outlined by HI NENC. This tender represents substantial opportunities for businesses specialising in marketing and public relations to establish themselves in a large-scale national programme. Particularly, businesses adept in behavioural change and health inequality campaigns will find this opportunity beneficial for business growth. The procurement expects agencies to develop comprehensive communication strategies and materials that inspire national participation. SMEs have a recognised suitability, bolstering opportunities for smaller enterprises to contribute and expand their portfolios through this strategic partnership. Engaging with this process allows businesses to leverage their expertise in digital tools, sustainable habit formation, and creating a national movement brand. Applying to HI NENC's dynamic purchasing system under Lot 5 will be pivotal for interested agencies in securing a position for this promising opportunity. ## Notice The purpose of this PIN is to inform market operators of a potential future exercise to procure services supporting the marketing and communications for a new nationwide programme to increase physical activity and reduce inactivity. Health Innovation North East and North Cumbria (HI NENC) is commissioning an agency partner to design and deliver the marketing, PR, and communications strategy for a national behaviour change programme designed to increase physical activity and reduce inactivity across England. The Programme responds directly to the Government's 10 Year Health Plan commitment to motivate millions to walk - and where possible run - regularly. Sir Brendan Foster has convened expert partners to support this. The Programme aims to reframe movement as personal, cumulative and achievable through the core proposition: The Programme is not a traditional sports campaign. It is a long-term national behaviour change movement designed to: - * Increase movement among inactive adults * Address health inequalities * Build a recognisable, inclusive national movement brand * Enable sustainable habit formation through digital tools and rewards * Advertising - including advertising investment to launch and sustain the campaign within the first year. The associated marketing campaign must inspire participation at scale, whilst remaining grounded in behavioural science and public health evidence. The appointed agency will be responsible for developing and delivering a full set of campaign materials, frameworks, strategies, activation plans, toolkits, digital assets, evaluation reports, and all content needed to deliver the programme end to end. This must be aligned to the overall narrative framework. This will include planning major PR and press moments, building momentum towards launch dates and engaging with key stakeholders to strengthen partnerships. Additional information: HI NENC would like to invite potential providers of Marketing and Communications services to apply to our Dynamic Purchasing System (DPS) DN670401 as a supplier. You can do this by following this link: https://procontract.due-north.com/SupplierPostLoginHome/ActivityDashboard?projectId=c1881153-e6f3-ed11-8122-005056b64545&callingPage=Home This opportunity will be developed as a further competition under Lot 5 of our DPS. You should therefore ensure you apply to Lot 5 to be able to bid to provide this service. You are also welcome to apply for any other Lots on our DPS that you feel are relevant to your organisation. We are expecting to put out the Invitation to Quote (ITQ) to our Lot 5 suppliers by the end of March 2026. This timeline is subject to change. Interested suppliers are advised to apply to the DPS promptly to ensure they have been accepted to the framework and receive the competition notification. Failure to be accepted to the framework ahead of the ITQ publication will mean that you will be unable to bid to supply. This notice is for information and engaging with the supply market only. It is not a binding statement of intent or call for competition. HI NENC reserves the right not to enter a formal process and not award a contract. The information contained in this notice, including information relating to the nature and scope of the requirements, the service classification of this requirement from the list of CPV codes, is only indicative of the HI NENC's current thinking and is neither exhaustive nor binding. HI NENC reserves the right at its absolute discretion to amend it at the time of issue of any further notices or at any other time. HI NENC will not be liable for any bid cost, expenditure, work or effort incurred by a potential supplier in acting on the basis of this PIN ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1295ef77-86b3-43ac-8768-79852dad8fdd | | Notice type | Market Engagement Notice | | Procurement type | Dynamic | | Procurement category | Not specified | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Mar 2026 | | Submission deadline | Not specified | | Future notice date | 20 Mar 2026 | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | HEALTH INNOVATION NORTH EAST AND NORTH CUMBRIA | | Locality | NEWCASTLE-UPON-TYNE | | Post town | Newcastle upon Tyne | | Postcode | NE1 4XQ | | Country | England | | ITL 1 | TLC North East (England) | | ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear | | ITL 3 | TLC43 Tyneside | | Local authority | Newcastle upon Tyne | | Electoral ward | Monument | | Westminster constituency | Newcastle upon Tyne Central and West | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79413000 - Marketing management consultancy services ## Release History - 11 Mar 2026 at 15:23 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/1295ef77-86b3-43ac-8768-79852dad8fdd - 11 Mar 2026 at 09:53 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/c3682553-7873-4fd6-a1b2-8e5440792f24 - 10 Mar 2026 at 11:35 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/f3915316-17dd-47d2-b5fe-96a816603da6 - 10 Mar 2026 at 11:34 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/7f42f02f-8685-4ee6-b3c1-b71bed5defaf ## Documents - https://www.contractsfinder.service.gov.uk/Notice/1295ef77-86b3-43ac-8768-79852dad8fdd 11th March 2026 - Early engagement notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/c3682553-7873-4fd6-a1b2-8e5440792f24 11th March 2026 - Early engagement notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/f3915316-17dd-47d2-b5fe-96a816603da6 10th March 2026 - Early engagement notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/7f42f02f-8685-4ee6-b3c1-b71bed5defaf 10th March 2026 - Early engagement notice on Contracts Finder ## Notice URLs - https://healthinnovationnenc.org.uk/ - https://procontract.due-north.com/SupplierPostLoginHome/ActivityDashboard?projectId=c1881153-e6f3-ed11-8122-005056b64545&callingPage=Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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