---
title: "World Gymnastics Championships - Liverpool 2022 Commercial Sales"
ocid: "ocds-b5fd17-f155a856-68fb-4d74-b62c-59cfc5c77038"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f155a856-68fb-4d74-b62c-59cfc5c77038"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f155a856-68fb-4d74-b62c-59cfc5c77038.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f155a856-68fb-4d74-b62c-59cfc5c77038.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2021-04-09"
---

# World Gymnastics Championships - Liverpool 2022 Commercial Sales

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-f155a856-68fb-4d74-b62c-59cfc5c77038

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## Summary

The Liverpool City Council is seeking tenders for the "World Gymnastics Championships - Liverpool 2022 Commercial Sales". This procurement falls under the industry category of business services and sports-event promotion services, focused on maximising commercial revenue for the World Artistic Gymnastics Championships scheduled for 29th October to 6th November 2022 at the M&S Bank Arena in Liverpool. The procurement process is currently in the Award stage, with the tender period having ended on 15th March 2021. The total estimated value of the contract is £60,000. Interested parties are encouraged to demonstrate their experience and capabilities in delivering commercial partnerships and understanding the logistics of large sporting events.

This tender presents significant opportunities for businesses specialising in marketing, consulting, and event services, particularly those with experience in international sporting events. Companies that can show a strong track record in forming successful commercial partnerships and engaging diverse audiences are well-suited to compete for this contract. Businesses looking to expand their portfolio in major events, particularly small to medium-sized enterprises, are encouraged to participate and utilise this opportunity to enhance their visibility and revenue streams during a prestigious global championship.

## Notice

The City of Liverpool is host to the World Artistic Gymnastics Championships in 2022. The World Artistic Gymnastics Championships is the property of the International Gymnastics Federation (FIG) which is the governing body of Gymnastics worldwide. The Championships represent the pinnacle of elite gymnastics competition, attracting a substantial worldwide broadcast audience. The venue for the 2022 Championships will be the M&S Bank Arena, Liverpool and it will take place over 9 days from 29th October to 6th November. The M&S Bank Arena also recently hosted the Vitality Netball World Cup 2019, the most successful ever netball world cup. Liverpool City Council will be the delivery organisation for the championships, working in partnership with a number of stakeholders, including British Gymnastics and UK Sport For a successful World Gymnastics Championships in Liverpool 2022 (WGC2022), it is essential to maximize commercial revenue through industry partnerships; provide budget relieving value in kind relationships (where cash income is not achievable) and engage new audiences through commercial opportunities and event services. The event has an agreed commercial strategy and sponsor partner matrix. This tender is focused on activating the strategy by taking the opportunities to market. WGC2022 is looking to engage an individual or agency to deliver the commercial sales process and maximise commercial opportunities for the event. The City Council and key stakeholders (UK Sport, British Gymnastics and the International Gymnastics Federation) are looking for tenders from individuals/companies who can clearly demonstrate the following key selection criteria: * Demonstrable experience of working with international sporting partners/federations and global brands at the required level (preferably to a World or Olympic Games level); * A strong record of delivering commercial partnerships and agreements, reaching or exceeding commercial targets set for cash income (and VIK); * Demonstrable experience of providing innovative approaches to market, adding values to partnerships and engaging new audiences for the event through commercial contracts; * Demonstrate an understanding of the production and logistical requirements of major sports events; * A work plan that outlines; key work streams, delivery and milestones

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/828ecfa2-fb04-4af7-a9c5-1610d5ad96bb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Apr 2021 |
| Submission deadline | 15 Mar 2021 |
| Future notice date | Not specified |
| Award date | 6 Apr 2021 |
| Contract period | 11 Apr 2021 - 6 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | £132,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REG@CO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 92000000 - Recreational, cultural and sporting services
- 92621000 - Sports-event promotion services

## Release History

- 9 Apr 2021 at 14:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/828ecfa2-fb04-4af7-a9c5-1610d5ad96bb
- 1 Mar 2021 at 12:33 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/fc92ffa0-9195-4368-b174-fc9a50f53752

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/828ecfa2-fb04-4af7-a9c5-1610d5ad96bb
  9th April 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/fc92ffa0-9195-4368-b174-fc9a50f53752
  1st March 2021 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=c62d81b2-e076-eb11-810a-005056b64545
  Advert

## Notice URLs

- http://www.liverpool.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f155a856-68fb-4d74-b62c-59cfc5c77038. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f155a856-68fb-4d74-b62c-59cfc5c77038.json.