---
title: "Audience insight research to promote business adoption of AI tech and reduce the UK AI skills gap"
ocid: "ocds-b5fd17-f18b9640-d3c3-4ba7-a67e-d59d0a099dc7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f18b9640-d3c3-4ba7-a67e-d59d0a099dc7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f18b9640-d3c3-4ba7-a67e-d59d0a099dc7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f18b9640-d3c3-4ba7-a67e-d59d0a099dc7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR DIGITAL, CULTURE, MEDIA & SPORT"
published: "2020-05-27"
---

# Audience insight research to promote business adoption of AI tech and reduce the UK AI skills gap

Buyer: DEPARTMENT FOR DIGITAL, CULTURE, MEDIA & SPORT  
Current stage: Award  
OCID: ocds-b5fd17-f18b9640-d3c3-4ba7-a67e-d59d0a099dc7

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## Summary

The procurement process for the project titled "Audience insight research to promote business adoption of AI tech and reduce the UK AI skills gap" was initiated by the Department for Digital, Culture, Media & Sport (DCMS). The project, classified within the research services category (CPV code 73110000), is located in London, United Kingdom. The procurement method employed was a selective approach, using a call-off from a framework agreement. The tender period ended on 4 December 2019, and the contract was awarded on 22 January 2020, with a contract duration from 29 January to 31 March 2020. The total value of the contract was £50,000, with a minimum value set at £40,000.

This tender presents a valuable opportunity for businesses focused on AI technology and research services, particularly small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs). Companies with expertise in market research and communications that can effectively contribute to the promotion of AI adoption in the UK are well-suited to compete. Engaging in such public contracts allows businesses to enhance their portfolio and develop strategic partnerships, ultimately supporting their growth in the burgeoning AI industry.

## Notice

DCMS required to identify areas in which increased communications can promote AI. We want to put the UK at the forefront of AI industries and unlock the productivity benefits of these emerging technologies for the whole country. To do so we need to support businesses to adopt AI technology and inspire diverse uptake of AI (and associated) skills and jobs. The communications team supports the objectives of the department by developing strategic, evidence-based, plans and campaigns to engage target audiences. DCMS commissioned research to strengthen the evidence base around our work on artificial intelligence. Deliverables of this project included a research report and workshop.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/77b450cb-2a37-4938-adeb-0daea4303903 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 May 2020 |
| Submission deadline | 4 Dec 2019 |
| Future notice date | Not specified |
| Award date | 22 Jan 2020 |
| Contract period | 29 Jan 2020 - 31 Mar 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £45,395 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR DIGITAL, CULTURE, MEDIA & SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CLAREMONT MARKETING COMMUNICATIONS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 27 May 2020 at 16:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/77b450cb-2a37-4938-adeb-0daea4303903

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/77b450cb-2a37-4938-adeb-0daea4303903
  27th May 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f18b9640-d3c3-4ba7-a67e-d59d0a099dc7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f18b9640-d3c3-4ba7-a67e-d59d0a099dc7.json.