--- title: "Future Consumers" ocid: "ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5.json" source: "Contracts Finder" current_stage: "Award" buyer: "OFCOM" published: "2026-04-09" --- # Future Consumers Buyer: OFCOM Current stage: Award OCID: ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5.json) ## Summary This procurement process, overseen by OFCOM, focuses on the project titled "Future Consumers," classified under the industry category of market research services. The location for service delivery includes the United Kingdom and extends to British Overseas Territories, Channel Islands, Isle of Man, Europe, and globally. The procurement stage has reached completion with a contract awarded to Magenta Research Ltd. The agreement was concluded through a mini-competition under the Ofcom Market Research Framework Agreement. The contract period commenced on 5th February 2026 and will conclude on 30th June 2026, with a budget allocation of £87,000. This tender offers significant opportunities for businesses looking to expand within the market research services sector, particularly those specialising in innovative consumer analysis involving emerging technologies like AI. Small and medium enterprises (SMEs), as well as voluntary, community, and social enterprises (VCSEs), would find this tender particularly advantageous due to its suitability criteria. By engaging in this project, businesses can gain a foothold in large-scale communications landscape analysis and deepen their expertise in the evolving digital and AI-implemented sectors. ## Notice The overall purpose of this project is to broaden Ofcom's understanding of what the communications landscape will look like in the future. Key questions and topics we want to cover include: General - What comms services are consumers using both online / offline now? And expect to use in the future? Ensuring we achieve a good coverage across all our regulated sectors/key priorities (see below). o How does this vary in home / out of home? By device? What drives these decisions? - Explore emerging technologies, especially AI, and their impact on communication services. o When and why are consumers currently using AI services (e.g. general purpose chatbots (Gemini, ChatGPT etc.) and 'single' purpose AI tools (Sora, Character.AI, Spotify DJ))? Are consumers always aware when they are interacting with AI? o What are some of the key challenges / blockers associated with using AI? e.g. trust, cost, unaware of capabilities, other - Identify the potential opportunities, risks and equity considerations of these emerging technologies, with a particular focus around Ofcom's key priorities. o Internet and post we can rely on o Media we trust and value o We live a safer life online o Enabling wireless in the UK economy Consumer Behaviour & Expectations - How might communication habits change (e.g., immersive media, Internet of Things (IoT), smart homes)? For example: o Media: When and why do viewers turn to PSB content? How does this differ from short form content through TikTok / YouTube etc.? (To help us understand the future for BBC, ITV, C4 & C5). How will immersive formats (AR/VR) and streaming bundles change viewing habits? o News: How and why do consumers ensure the news they engage with is trusted? How does this differ depending on where they consume it? (To help us understand the degree to which news could become more / less trusted). What role will AI-generated news and deepfakes play in trust and consumption patterns? o Online services: How are consumers using personal assistants and AI tools (e.g. Siri, Alexa, ChatGPT) today? What drives this usage? Will consumers adopt AI for everyday tasks (shopping, health advice, entertainment curation)? What concerns might limit adoption (privacy, bias)? o Telecoms: Will consumers shift to satellite broadband (e.g., Starlink) or other alternatives for better coverage? How will demand for ultra-low latency (gaming, VR, remote work) influence broadband choices? Will consumers expect seamless connectivity across home, mobile, and IoT devices? - What new expectations will consumers have around speed, reliability, and personalisation? ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c2f26733-ec0d-4883-ae17-42c920d06ded | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Other - Mini Competition via Ofcom Market Research Framework Agreement | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Apr 2026 | | Submission deadline | 16 Jan 2026 | | Future notice date | Not specified | | Award date | 2 Feb 2026 | | Contract period | 5 Feb 2026 - 30 Jun 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £87,000 | | Lots value | Not specified | | Awards value | £87,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | OFCOM | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 9HA | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | Borough & Bankside | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | MAGENTA RESEARCH | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 9 Apr 2026 at 11:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c2f26733-ec0d-4883-ae17-42c920d06ded ## Documents - https://www.contractsfinder.service.gov.uk/Notice/c2f26733-ec0d-4883-ae17-42c920d06ded 9th April 2026 - Awarded contract notice on Contracts Finder ## Notice URLs - https://ofcom.bravosolution.co.uk/web/login.shtml ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f214c47a-0816-4b76-b51b-71f871f083c5.json.