---
title: "Employer Branding and Recruitment Media Buying"
ocid: "ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SELLAFIELD LTD"
published: "2025-04-22"
---

# Employer Branding and Recruitment Media Buying

Buyer: SELLAFIELD LTD  
Current stage: Award  
OCID: ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d.json)

## Summary

The procurement process for "Employer Branding and Recruitment Media Buying" was conducted by Sellafield Ltd, focusing on marketing services within the region of North West, United Kingdom. The procedure, identified under the CPV code 79342000, utilised a selective procurement method through a dynamic purchasing system. The tender status is complete and the award was made on 7th April 2025 to Penna Plc. The contract duration extends from 1st April 2025 to 31st March 2028 with a total contract value of £3,275,000. Although the process is completed, the initial tender period concluded on 2nd January 2025.

This tender presents significant opportunities for businesses involved in marketing services, especially those that have experience with dynamic purchasing systems. Although it was not tailored specifically for SMEs or VCSEs, larger enterprises with established credentials in recruitment media buying could benefit substantially from similar future opportunities due to the strategic partnership formed in areas like the North West. Engaging with such contracts can facilitate growth through increased visibility and credibility within the marketing services space.

## Notice

Employer Branding and Recruitment Media Buying

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3a2c2c1c-eebb-4ec8-bf72-38daaff32204 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Apr 2025 |
| Submission deadline | 2 Jan 2025 |
| Future notice date | Not specified |
| Award date | 6 Apr 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £3,275,000 |
| Lots value | Not specified |
| Awards value | £1,929,780 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SELLAFIELD LTD |
| Locality | SEASCALE |
| Post town | Carlisle |
| Postcode | CA20 1DW |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD1 Cumbria |
| ITL 3 | TLD13 Cumberland |
| Local authority | Cumberland |
| Electoral ward | Gosforth |
| Westminster constituency | Whitehaven and Workington |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PENNA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 22 Apr 2025 at 09:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3a2c2c1c-eebb-4ec8-bf72-38daaff32204

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3a2c2c1c-eebb-4ec8-bf72-38daaff32204
  22nd April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f218c35a-bf5c-4ce4-9770-4cdf68103f9d.json.