---
title: "Google Analytics 360"
ocid: "ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR INTERNATIONAL TRADE"
published: "2021-04-08"
---

# Google Analytics 360

Buyer: DEPARTMENT FOR INTERNATIONAL TRADE  
Current stage: Award  
OCID: ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517.json)

## Summary

The Department for International Trade has successfully completed a tender process for a Call-Off Contract titled "Google Analytics 360." This procurement, classified under the software package and information systems industry category, was awarded through a selective procurement method under the Crown Commercial Service G-Cloud 12 Framework. The contract, valued at £98,566, will be in effect for 12 months, commencing on 20 January 2021 and concluding on 19 January 2022. The tender period ended on 13 January 2021, with the contract delivery set to be executed in London, United Kingdom.

This tender presents significant growth opportunities for businesses specialising in software services, particularly those offering analytics solutions. Companies that can demonstrate expertise in data analytics and software implementation will be well-positioned to compete for similar contracts, especially within the framework agreements established by public sector organisations. As the procurement process favoured small and medium enterprises (SMEs), this is an excellent chance for agile companies to engage in high-value public sector projects.

## Notice

This is a Call-Off Contract for the Provision of Google Analytics 360 (Premium). The Call-Off Contract was awarded through the Crown Commercial Service G-Cloud 12 Framework for 12 months for a value of PS98,566.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/91ff7587-af32-438b-872f-c7b7ec314551 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Apr 2021 |
| Submission deadline | 13 Jan 2021 |
| Future notice date | Not specified |
| Award date | 15 Jan 2021 |
| Contract period | 20 Jan 2021 - 19 Jan 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £98,556 |
| Lots value | Not specified |
| Awards value | £98,566 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR INTERNATIONAL TRADE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BL |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK THREE |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 8 Apr 2021 at 09:09 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/91ff7587-af32-438b-872f-c7b7ec314551
- 8 Apr 2021 at 09:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/91ff7587-af32-438b-872f-c7b7ec314551

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/91ff7587-af32-438b-872f-c7b7ec314551
  8th April 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517.json.