---
title: "A digital agency to enhance De Montfort University's (DMU) brand awareness in mainland China"
ocid: "ocds-b5fd17-f2925d2d-e078-4e4c-9556-d812160e9923"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f2925d2d-e078-4e4c-9556-d812160e9923"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f2925d2d-e078-4e4c-9556-d812160e9923.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f2925d2d-e078-4e4c-9556-d812160e9923.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DE MONTFORT UNIVERSITY"
published: "2019-06-21"
---

# A digital agency to enhance De Montfort University's (DMU) brand awareness in mainland China

Buyer: DE MONTFORT UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-f2925d2d-e078-4e4c-9556-d812160e9923

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## Summary

De Montfort University is seeking a digital agency to enhance its brand awareness in mainland China through a tender titled "A digital agency to enhance De Montfort University's (DMU) brand awareness in mainland China." This procurement, classified under advertising and marketing services, is currently in the active tendering stage, with submissions closing on 11th July 2019. The total estimated contract value is £150,000, with a minimum financial requirement of £120,000. The contract is expected to commence on 1st August 2019 and run until 31st July 2021. Interested agencies should be well-versed in the UK Higher Education market and familiar with the nuances of the Chinese student recruitment market.

This tender represents an excellent opportunity for marketing and advertising professionals, particularly those specialising in digital strategies aimed at international student recruitment. Agencies that can demonstrate innovative marketing solutions and a clear understanding of both the UK education sector and Chinese market dynamics will be well-placed to compete. By successfully bidding for this contract, businesses could expand their portfolio with a notable client and establish long-term relationships within the education sector, potentially leading to further opportunities for collaboration and growth in the international education markets.

## Notice

The University's requirement is for an innovative, agile and progressive Digital Agency that will support the University in the development and delivery of leading edge marketing strategies and campaigns that will set it apart from other Higher Education institutions and facilitate the achievement and delivery of its ambitious student recruitment and internationalisation aspirations and ambitions. Agencies will be required to evidence the necessary expertise, skills and a thorough understanding of the UK Higher Education (HE) market and be familiar with the challenges within the Chinese student recruitment market. Additional information: Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/93a50c88-1b9e-4dfc-941e-4bf88ea750e5 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jun 2019 |
| Submission deadline | 11 Jul 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Jul 2019 - 31 Jul 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DE MONTFORT UNIVERSITY |
| Locality | LEICESTER |
| Post town | Leicester |
| Postcode | LE1 9BH |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF21 Leicester |
| Local authority | Leicester |
| Electoral ward | Castle |
| Westminster constituency | Leicester South |
| Delivery location | TLF East Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 21 Jun 2019 at 11:48 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/93a50c88-1b9e-4dfc-941e-4bf88ea750e5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/93a50c88-1b9e-4dfc-941e-4bf88ea750e5
  21st June 2019 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/demontfort/aspx/
  Additional information on how to apply for this contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f2925d2d-e078-4e4c-9556-d812160e9923. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f2925d2d-e078-4e4c-9556-d812160e9923.json.