---
title: "TROO0469 Evaluation of the Trial of Digital Pay As You Go Ticketing on the Railway in England"
ocid: "ocds-b5fd17-f2e06cb2-e878-4a2a-b0b8-2d6b0ee85eb7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f2e06cb2-e878-4a2a-b0b8-2d6b0ee85eb7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f2e06cb2-e878-4a2a-b0b8-2d6b0ee85eb7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f2e06cb2-e878-4a2a-b0b8-2d6b0ee85eb7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DFTC - DEPARTMENT FOR TRANSPORT"
published: "2025-07-21"
---

# TROO0469 Evaluation of the Trial of Digital Pay As You Go Ticketing on the Railway in England

Buyer: DFTC - DEPARTMENT FOR TRANSPORT  
Current stage: Award  
OCID: ocds-b5fd17-f2e06cb2-e878-4a2a-b0b8-2d6b0ee85eb7

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## Summary

The Department for Transport (DfTc) in London has completed the award stage of a procurement process titled "TROO0469 Evaluation of the Trial of Digital Pay As You Go Ticketing on the Railway in England". This process, classified under market research services, was realised through a selective procurement method involving a call-off from a framework agreement. The contract, valued at £273,284, commences on 16th July 2025 and will conclude on 15th April 2027. The awarded contract was finalised with IPSOS Market Research Ltd and covers various locations, including the United Kingdom and British Overseas Territories.

This tender presents an opportunity for growth specifically to businesses experienced in market research services related to transportation technology. Small and medium-sized enterprises (SMEs) with expertise in digital ticketing solutions could have been well-suited to compete, as the procurement was accessible to such businesses. The project aims to provide evaluation services for digital pay as you go ticketing trials, offering a chance for businesses to contribute to potentially transformative changes in the railway sector. Although the original opportunity is now awarded, similar future tenders may provide further chances for businesses with relevant expertise.

## Notice

DfT is seeking to appoint a supplier, or consortium, to provide one impact and process evaluation covering up to four trials of digital pay as you go (DPAYG) technology, on specific sections of the railway in England.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/214d03ae-0c3b-46a6-a55d-242182e73f6b |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jul 2025 |
| Submission deadline | 9 Jun 2025 |
| Future notice date | Not specified |
| Award date | 14 Jul 2025 |
| Contract period | 15 Jul 2025 - 15 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £273,284 |
| Lots value | Not specified |
| Awards value | £273,284 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DFTC - DEPARTMENT FOR TRANSPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Vincent Square |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MARKET RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 21 Jul 2025 at 09:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/214d03ae-0c3b-46a6-a55d-242182e73f6b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/214d03ae-0c3b-46a6-a55d-242182e73f6b
  21st July 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ea48f6e4-c658-4271-8542-8075b615e52a
  n/a

## Provenance

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