---
title: "The Journey has Started"
ocid: "ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST YORKSHIRE COMBINED AUTHORITY"
published: "2025-09-16"
---

# The Journey has Started

Buyer: WEST YORKSHIRE COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d.json)

## Summary

The contracting process titled "The Journey has Started" was overseen by the West Yorkshire Combined Authority, focused on providing advertising and marketing services within the Yorkshire and the Humber region, United Kingdom. This procurement was classified under industry category CPV 79340000. Managed through a selective procurement method via a restricted procedure, the tender reached the award stage with the status marked as complete. The entire process unfolded with significant dates, starting from the tender period ending on 3rd February 2025, leading to the contract awarded on 29th April 2025, which will commence on 5th May 2025 and conclude by 31st July 2026. The total value of the contract is £444,652 GBP.

This tender provides substantial opportunities for large businesses specialising in advertising and marketing, particularly those able to undertake extensive integrated campaigns on a regional level. As the procurement method was selective, businesses with proven expertise and a competitive edge in the sector would be well-suited to partake in such processes. McCANN-ERICKSON CENTRAL LIMITED, trading as McCANN LEEDS, emerged as the successful supplier, suggesting the potential for substantial collaboration opportunities for businesses operating at a similar scale and within similar domains. While this tender may not directly cater to SMEs or VCSEs, larger entities can find avenues to expand their reach and influence in the public sector marketing landscape.

## Notice

Integrated campaign brief

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/83aa782a-00f4-4c22-8388-4e8bda81bfdb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Sep 2025 |
| Submission deadline | 3 Feb 2025 |
| Future notice date | Not specified |
| Award date | 28 Apr 2025 |
| Contract period | 4 May 2025 - 31 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £444,652 |
| Lots value | Not specified |
| Awards value | £444,652 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST YORKSHIRE COMBINED AUTHORITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MCCANN-ERICKSON CENTRAL LIMITED (T/A MCCANN LEEDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 16 Sep 2025 at 10:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/83aa782a-00f4-4c22-8388-4e8bda81bfdb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/83aa782a-00f4-4c22-8388-4e8bda81bfdb
  16th September 2025 - Awarded contract notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=88625&B=UK
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/103257
  User / Company

## Notice URLs

- https://www.westyorks-ca.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f320530a-b67d-4536-b1e5-191b9fbd2b9d.json.