---
title: "Media Strategy and Media Buy - It Starts Here Campaign V2 - AWARD"
ocid: "ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2024-10-01"
---

# Media Strategy and Media Buy - It Starts Here Campaign V2 - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23.json)

## Summary

The West Midlands Growth Company Ltd has completed the procurement process for the "Media Strategy and Media Buy - It Starts Here Campaign V2" tender. This tender, classified under the advertising services industry (CPV code 79341000), was aimed at enhancing the international and national visibility of the West Midlands' business ecosystem. The procurement stage of this contract is now marked as "complete," and the successful supplier, Digitronix Ltd, will execute the media campaign. The contract period is from 2nd September 2024 to 31st March 2025, with key deadlines including the tender period ending on 2nd August 2024 and the award date on 16th August 2024. The project encompasses various advertising activities such as OOH, digital and experiential campaigns across the West Midlands and beyond.

This tender presents significant opportunities for business growth, especially for companies with expertise in media strategy and media buy. Businesses offering integrated advertising solutions and innovative media strategies will find this contract beneficial. Moreover, firms with a strong background in handling international campaigns and delivering high-quality activations are particularly well-suited to compete. The collaboration with the West Midlands Growth Company aims to address market challenges and elevate the region as a prominent destination for investors, aligning with the goal of attracting more business interest and fostering economic development.

## Notice

The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process. The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024. The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here. WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0f178226-2e35-457f-8755-b21dedbe6e63 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Oct 2024 |
| Submission deadline | 2 Aug 2024 |
| Future notice date | Not specified |
| Award date | 15 Aug 2024 |
| Contract period | 1 Sep 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £140,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIGITRONIX |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 1 Oct 2024 at 15:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0f178226-2e35-457f-8755-b21dedbe6e63

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/0f178226-2e35-457f-8755-b21dedbe6e63
  1st October 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f33cb263-13a9-4f7d-b21c-78476f114d23.json.