---
title: "AI Near Miss Sensors for Vulnerable Road Users"
ocid: "ocds-b5fd17-f36f4da6-7829-488d-9fae-0233a3a423bc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f36f4da6-7829-488d-9fae-0233a3a423bc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f36f4da6-7829-488d-9fae-0233a3a423bc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f36f4da6-7829-488d-9fae-0233a3a423bc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2024-08-28"
---

# AI Near Miss Sensors for Vulnerable Road Users

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-f36f4da6-7829-488d-9fae-0233a3a423bc

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## Summary

The West Midlands Combined Authority initiated a selective procurement process through a call-off from a framework agreement to procure 'AI Near Miss Sensors for Vulnerable Road Users.' The project addresses the Refreshed Regional Road Safety Strategy 2023-2030, with the aim of reducing road risks for vulnerable road users such as pedestrians and pedal cyclists. The contract has been awarded to Vivacity Labs Ltd. for an amount of £100,000, to be deployed across at least 40 locations in the West Midlands, UK, from 1st August 2024 to 31st January 2027. Key dates include the award date of 30th July 2024 and the contract start date of 1st August 2024.

This tender creates significant opportunities for businesses specialising in the field of industry-specific software packages and public road transport services. Companies that provide innovative AI solutions for traffic and road safety, particularly those focusing on monitoring and evaluation, would find this contract beneficial. Large enterprises with the capability to manage substantial projects and deliver persistent safety measures over an extended timeline are well-suited to compete in such tenders. The involvement of the West Midlands Combined Authority emphasises the scale and importance of the project within the region.

## Notice

In September 2023, West Midlands Combined Authority approved the launch of the Refreshed Regional Road Safety Strategy 2023-2030, This document integrates Vision Zero into the future thinking of road safety - a long-term mission that recognises that deaths and serious injuries on the road are not an acceptable price to pay for mobility. This project will support the development, monitoring and evaluation of risk exposure at a minimum 40 locations where vulnerable road users (VRUs) are prevalent. The project will particularly focus on risk experienced by these vulnerable road users (pedestrians and pedal cyclists).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/848161cc-536b-4748-a4b2-c6ae5ed64c62 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Aug 2024 |
| Submission deadline | 30 Jul 2024 |
| Future notice date | Not specified |
| Award date | 29 Jul 2024 |
| Contract period | 31 Jul 2024 - 31 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VIVACITY LABS |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 60 - Transport services (excl. Waste transport)

### Codes

- 48100000 - Industry specific software package

## Release History

- 28 Aug 2024 at 10:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/848161cc-536b-4748-a4b2-c6ae5ed64c62

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/848161cc-536b-4748-a4b2-c6ae5ed64c62
  28th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f36f4da6-7829-488d-9fae-0233a3a423bc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f36f4da6-7829-488d-9fae-0233a3a423bc.json.