---
title: "Partnership Marketing Agency"
ocid: "ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2024-07-22"
---

# Partnership Marketing Agency

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6.json)

## Summary

The contract for a "Partnership Marketing Agency" was awarded by H M Revenue & Customs (HMRC), situated at 2 Dearmans Place, Trinity Bridge House, Salford, England. This contract pertains to the "Advertising campaign services" industry and is valued between GBP 600,000 to GBP 900,000. The procurement process was executed through a call-off from a dynamic purchasing system using a selective method. HMRC required an external agency to support their communications outreach through partnership marketing, targeting a diverse range of audiences. The contract period is scheduled to run from 17 June 2024 to 16 June 2026, with key deadlines being the end of the tender period on 20 May 2024 and award announcement on 24 June 2024.

This tender presents a significant growth opportunity for businesses with expertise in providing advertising campaign services, particularly those focused on outreach and partnership marketing. Small and medium-sized enterprises (SMEs) with the necessary experience, tools, and human resources to facilitate mutually beneficial partnerships are ideal candidates. By collaborating with HMRC, these businesses can leverage their campaigns to enhance their profile, expand their client base, and build enduring relationships with reputable public sector organisations.

## Notice

Partnership marketing is a key channel in the communications mix. It will enable HMRC to extend its campaign reach, as well as find customers that are harder/impossible to reach through HMRC's own channels and paid advertising. The Director of Communications and CSLT have agreed to the need for partnership marketing. Partnership marketing involves working with third party organisations that will communicate on behalf of HMRC to their audience, leveraging the audience's trust in that organisation. These are mutually beneficial partnerships that meet both parties' objectives and audience need. HMRC requires an external partnership marketing agency to deliver this work. A partnership marketing agency has the necessary and unique skill set, experience, tools/systems, and human resources - which are not available within HMRC. The successful agency would support HMRC in building relationships with a diverse range of organisations and amplify messages to the HMRC's varying audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/388c0029-6883-40d2-9a3b-1f0ce8d37a1c |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jul 2024 |
| Submission deadline | 20 May 2024 |
| Future notice date | Not specified |
| Award date | 23 Jun 2024 |
| Contract period | 24 Jun 2024 - 24 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £900,000 |
| Lots value | Not specified |
| Awards value | £600,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M3 5BS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Blackfriars & Trinity |
| Westminster constituency | Salford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23REDLIMITED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 22 Jul 2024 at 09:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/388c0029-6883-40d2-9a3b-1f0ce8d37a1c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/388c0029-6883-40d2-9a3b-1f0ce8d37a1c
  22nd July 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7cd45cc7-688f-4b91-8e2a-db2a21f6afc1
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b971a077-0f7d-49e8-a67f-8fde2cd1649a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/dfedba55-1981-4b92-ad3d-8cb3ebcd4680
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ea77f7af-0ba2-4a3e-9b46-ef0d90626f81
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/aad5ac81-22fa-42a7-a551-9e85577f2830
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/16d6e52c-5660-4bd5-b0bc-05e48cc51be4
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/b984d8a7-d8d4-4739-aef8-7929e509e264
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/0801ce95-3852-4940-be3a-e942292c4779
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/cdc98c2b-b84b-4487-a89d-f534fc2d18a3
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/49690ab2-2e9f-44b6-9997-6fdd5ca4e6bc
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/143be657-780c-465e-9a6d-987e51cae8fb
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9a0f739a-aaa5-461a-8736-cba6815a7074
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/77d82664-e7b4-4a58-b0fc-c4d4df1d2a6f
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6de67347-4c84-4758-9ed3-f3a900c60ac5
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/f5878a5c-e0c5-4cdb-9ce8-b3fe7f338faa
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7fe7c854-f294-4d06-9339-2e501414b94d
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/79b51c26-7ca1-4ac3-866d-f6f65612ec5d
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3e97cf06-8097-4fa7-b5f7-477cc97d46d7
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c89f601b-e4dd-40f7-8148-bfd7f6641e16
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/8530e882-484e-46dd-909e-c823556f03c3
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/a50ed6ec-36f9-4000-8435-85459a955c56
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/2c020099-d418-4ce1-99ff-45c982ec1f6c
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/447ed698-17b0-4751-a007-40a5e8a8fe7c
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/92ee3acf-aaaa-4cb4-877b-8d027a43089f

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6.json.