---
title: "(NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University"
ocid: "ocds-b5fd17-f41b61a6-7e9e-4883-ad87-b67db901fef7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f41b61a6-7e9e-4883-ad87-b67db901fef7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f41b61a6-7e9e-4883-ad87-b67db901fef7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f41b61a6-7e9e-4883-ad87-b67db901fef7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-06-10"
---

# (NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-f41b61a6-7e9e-4883-ad87-b67db901fef7

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## Summary

The procurement process conducted by Newcastle University is focused on developing a content marketing strategy for its Lifelong Learning, Continuing Professional Development (CPD), and Apprenticeship offerings. This tender, titled "(NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University," falls under the services industry and is classified using the CPV code 79000000 for business services. The contract is set within the North East region of England, with a total value of £20,000. The procurement method utilised was selective, following a restricted procedure, and the tender was awarded on 8th June 2021, with the contract period running from 10th June to 31st July 2021.

This tender presents a significant opportunity for SMEs, particularly those specialising in marketing consultancy and content production services. Companies skilled in SEO, content marketing strategy development, and multimedia production—such as short video content—are well-suited to compete. The successful contract aims to enhance income and attendance at the university's CPD courses, which presents a viable market for businesses looking to expand their client base in the education sector.

## Notice

We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision. Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website. A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses. The supplier specifically is required to have the ability to provide the following services: 1) Carry out in-depth keyphrase research to identify SEO opportunities. 2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors. 3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future. 4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer 5) Create 3-4 short 1-2 minute videos about the University's CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/356b8fca-047e-4ac5-a065-e037c9349790 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jun 2021 |
| Submission deadline | 4 Jun 2021 |
| Future notice date | Not specified |
| Award date | 7 Jun 2021 |
| Contract period | 9 Jun 2021 - 31 Jul 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £20,000 |
| Lots value | Not specified |
| Awards value | £19,365 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SIDESHOW |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 10 Jun 2021 at 08:50 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/356b8fca-047e-4ac5-a065-e037c9349790

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/356b8fca-047e-4ac5-a065-e037c9349790
  10th June 2021 - Awarded contract notice on Contracts Finder

## Provenance

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