---
title: "Safety Marketing Campaig MCA (HM Coastguard) and RNLI,"
ocid: "ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MCA - MARITIME AND COASTGUARD AGENCY"
published: "2021-09-30"
---

# Safety Marketing Campaig MCA (HM Coastguard) and RNLI,

Buyer: MCA - MARITIME AND COASTGUARD AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b)  
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## Summary

The Maritime and Coastguard Agency (MCA) has completed a tender for the "Safety Marketing Campaign" in collaboration with the Royal National Lifeboat Institution (RNLI), primarily focusing on advertising and marketing services. This campaign was executed from 26th March to 15th September 2021, with a total budget of £130,000. The procurement method used was a direct single tender action due to its value being below the threshold, and the tender period concluded on 25th March 2021, located in the South East of England.

This contract presents significant opportunities for businesses, particularly small and medium-sized enterprises (SMEs) and voluntary and community sector enterprises (VCSEs) that specialise in marketing and advertising. Suitable organisations can leverage their expertise in various marketing channels, including social media, display advertising, and radio, to compete effectively. Engaging in such public procurement projects can enhance a business's portfolio and reputation while contributing to community safety initiatives.

## Notice

Joint beach safety marketing campaignbetween MCA (HM Coastguard) and RNLI,running from 26thMarch-mid Sept 2021. Activity includes paid for social media, displayadvertising, radio ads and then later video on demand and out of home advertising. Marketing activity is variable and will beinfluenced by the weather, bank holidays and weekends. MCA will contribute PS130,000 of the total campaign costs.Expected billingto viaone invoice.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fedf86fa-bfc9-4102-a33f-e409f4ebc81b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Sep 2021 |
| Submission deadline | 25 Mar 2021 |
| Future notice date | Not specified |
| Award date | 26 Mar 2021 |
| Contract period | 26 Mar 2021 - 15 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £130,000 |
| Lots value | Not specified |
| Awards value | £130,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MCA - MARITIME AND COASTGUARD AGENCY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO15 1EG |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Banister & Polygon |
| Westminster constituency | Southampton Itchen |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ROYAL NATIONAL LIFEBOAT INSTITUTION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 30 Sep 2021 at 08:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fedf86fa-bfc9-4102-a33f-e409f4ebc81b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fedf86fa-bfc9-4102-a33f-e409f4ebc81b
  30th September 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f465409e-77d8-4008-805a-87675675145b.json.