---
title: "Creative Agency for Foster Carer Recruitments"
ocid: "ocds-b5fd17-f4ace874-97e3-4648-99ac-319c849baa26"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f4ace874-97e3-4648-99ac-319c849baa26"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f4ace874-97e3-4648-99ac-319c849baa26.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f4ace874-97e3-4648-99ac-319c849baa26.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "CITY YORK COUNCIL"
published: "2019-09-23"
---

# Creative Agency for Foster Carer Recruitments

Buyer: CITY YORK COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-f4ace874-97e3-4648-99ac-319c849baa26

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## Summary

The City York Council is seeking proposals for a Creative Agency to support Foster Carer Recruitment through a tender titled "Creative Agency for Foster Carer Recruitments." This project is divided into two lots: Lot 1 focuses on Creative Development for a duration of two months, while Lot 2 encompasses Digital Strategy, Campaign Planning, and Delivery, lasting for 12 months. The tender is located in Yorkshire and the Humber, with a submission deadline of 7th October 2019. The estimated budget for this procurement falls between £40,000 and £60,000 and follows an open procedure under the category of marketing services.

This tender presents significant opportunities for businesses in the creative and digital marketing sectors, particularly those skilled in targeted social media campaigns and campaign development. Agencies capable of delivering compelling creative solutions and effective digital strategies will be well-suited to compete for either or both lots. Given the urgency to recruit approximately 15 new foster placements in York, successful bidders will play a crucial role in addressing a vital community need, potentially enhancing their portfolio and reputation in public sector engagement.

## Notice

CYC is looking for a Creative Agency for Foster Carer Recruitment. The project is split in to 2 lots. Lot 1 is for Creative Development and Lot 2 is for Digital Strategy, Campaign Planning and Delivery. Suppliers may bid for one or both lots and should make it clear which lot they are bidding for. The Contract for Lot 1 (Creative Development) will be for a period of 2 months. The Contract for Lot 2 (Digital Campaign) will be for a period of 12 months. The Contracts will have one month overlap to ensure collaborative working between the two contract holders (if different agencies). Foster carers play an essential role in helping to support and care for some of the most vulnerable children and young people in the city. As York's fostering community reaches retirement, estimates suggest that in York we could lose around 25% of our current 65 foster carers in the next two years. We have an urgent need to recruit approximately 15 new foster carers/placements in the next two years just to maintain the status quo. To put this in perspective, in 2017, using our current approach (You can foster), we recruited two foster carers. Failing to recruit enough foster carers locally has a significant financial impact: placing children/young people in external private foster care placements costs approximately twice as much as in-city foster care placements. We would like to draw on insight from the successful regional adoption campaign and external Local Authority Foster Care campaigns that showed us that by targeting social media posts at the right audience in the right way we could attract more people.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3aff8a07-0dd9-4049-b9b6-3c0088687d08 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Sep 2019 |
| Submission deadline | 7 Oct 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 20 Oct 2019 - 20 Dec 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY YORK COUNCIL |
| Locality | YORK |
| Post town | York |
| Postcode | YO1 6GA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE2 North Yorkshire |
| ITL 3 | TLE21 York |
| Local authority | York |
| Electoral ward | Micklegate |
| Westminster constituency | York Central |
| Delivery location | TLE Yorkshire and The Humber |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 23 Sep 2019 at 09:02 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/3aff8a07-0dd9-4049-b9b6-3c0088687d08

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3aff8a07-0dd9-4049-b9b6-3c0088687d08
  23rd September 2019 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/ProjectManagement/ProjectDashboard?projectId=c5ddc0d3-a6db-e911-80fa-005056b64545
  YORtender Link

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f4ace874-97e3-4648-99ac-319c849baa26. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f4ace874-97e3-4648-99ac-319c849baa26.json.
