---
title: "21/011 Town Centre Augmented Reality Trail - AWARD"
ocid: "ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "TAMWORTH BOROUGH COUNCIL"
published: "2021-11-19"
---

# 21/011 Town Centre Augmented Reality Trail - AWARD

Buyer: TAMWORTH BOROUGH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb.json)

## Summary

The public procurement process involves Tamworth Borough Council as the buying organisation, seeking a contractor for the "21/011 Town Centre Augmented Reality Trail" project, classified under system implementation planning services and museum services. This contract is currently in the Award stage, following an open procurement procedure. The contract commenced on 1st September 2021 and will continue until 31st March 2025, with the tender period closing on 10th August 2021. The location for this project is Tamworth, West Midlands, United Kingdom, with the postal code B79 7BZ.

This tender presents significant opportunities for businesses focused on interactive technology and augmented reality solutions. Companies engaged in system implementation or those with experience in creating immersive visitor experiences would be particularly well-suited to compete in the market. With a procurement method that encouraged open submissions, small and medium enterprises (SMEs) could potentially benefit from the ongoing campaigns and content refreshes specified in the contract over the next few years.

## Notice

Tamworth Borough Council has an ambitious plan to deliver a new, innovative, interactive and immersive augmented reality visitor campaign within Tamworth Town Centre that will run until the end of March 2022. The Council wishes to secure the services of a Contractor to deliver this campaign. The Contractor will also continue to deliver any additional campaigns and refresh content on a call-off basis as required over a period of 43 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1cd3702d-93aa-4816-ac93-b6e3c1a6ebcd |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Nov 2021 |
| Submission deadline | 10 Aug 2021 |
| Future notice date | Not specified |
| Award date | 10 Oct 2021 |
| Contract period | 31 Aug 2021 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TAMWORTH BOROUGH COUNCIL |
| Locality | STAFFORDSHIRE |
| Post town | Birmingham |
| Postcode | B79 7BZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Tamworth |
| Electoral ward | Castle |
| Westminster constituency | Tamworth |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PEEL INTERACTIVE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 92 - Recreational, cultural and sporting services

### Codes

- 72224100 - System implementation planning services
- 92520000 - Museum services and preservation services of historical sites and buildings

## Release History

- 19 Nov 2021 at 12:11 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1cd3702d-93aa-4816-ac93-b6e3c1a6ebcd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1cd3702d-93aa-4816-ac93-b6e3c1a6ebcd
  19th November 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb.json.