---
title: "Campaign Evaluation 2021"
ocid: "ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HIGHWAYS ENGLAND COMPANY LIMITED"
published: "2021-07-14"
---

# Campaign Evaluation 2021

Buyer: HIGHWAYS ENGLAND COMPANY LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373.json)

## Summary

The procurement process involves Highways England Company Limited, which is engaging in a selective tender for "Campaign Evaluation 2021", valued at £118,848. This contract falls under the business services category, specifically focusing on law, marketing, consulting, recruitment, printing, and security. The contract commenced on 17 June 2021 and will conclude on 16 June 2022. The procurement was conducted via a call-off from the CCS RM6018 framework, with the tender period having ended on 25 May 2021.

This tender presents a significant opportunity for small and medium-sized enterprises (SMEs) in the marketing and consultancy sectors to expand their business. Those with expertise in campaign measurement and evaluation, particularly firms that can provide insights into marketing performance and creative testing, would be well-positioned to compete. By fulfilling this contract, businesses can enhance their visibility and develop strategic partnerships within the public sector.

## Notice

Highways England have appointed a supplier to provide rapid insights and evaluation support to measure marketing and wider comms activities. This will include a wide range of services from baselining and measurement of campaigns, through to last minute creative testing. Additional information: Name of Framework CCS RM6018

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/bcc0fc8d-dc03-4e11-8446-f331f8a17424 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Jul 2021 |
| Submission deadline | 25 May 2021 |
| Future notice date | Not specified |
| Award date | 24 May 2021 |
| Contract period | 16 Jun 2021 - 16 Jun 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £118,848 |
| Lots value | Not specified |
| Awards value | £118,848 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HIGHWAYS ENGLAND COMPANY LIMITED |
| Locality | GUILDFORD |
| Post town | Guildford |
| Postcode | GU1 4LZ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ25 West Surrey |
| Local authority | Guildford |
| Electoral ward | Stoke |
| Westminster constituency | Guildford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICM UNLIMITED (REGISTERED AS WALNUT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 14 Jul 2021 at 13:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/bcc0fc8d-dc03-4e11-8446-f331f8a17424

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/bcc0fc8d-dc03-4e11-8446-f331f8a17424
  14th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/65f15304-fff6-4c27-b0fe-dcc0eb831a66
  Freedom of Information Act 2000 - Section 40 Personal Information & Section 43 Commercial
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/54118685-01f0-4a8f-ab1a-bfa0c881b680
  Freedom of Information Act 2000 - Section 40 Personal Information & Section 43 Commercial
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7686c9d6-e260-411f-843b-efcf7b262f5c
  Freedom of Information Act 2000 - Section 40 Personal Information & Section 43 Commercial
- https://www.econtrack.com/Package/View.aspx?data=VLRkjI6qVWrZoFPc2auhJg==
  EPIMS Link

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f5265a04-2b8a-47e7-b6f4-18cfe5dca373.json.