--- title: "The Growth Company Invitation to Tender for the Supply of a Digital Marketing Platform" ocid: "ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE GROWTH COMPANY" published: "2023-12-21" --- # The Growth Company Invitation to Tender for the Supply of a Digital Marketing Platform Buyer: THE GROWTH COMPANY Current stage: Tender OCID: ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4.json) ## Summary The Growth Company is seeking a provider for a digital marketing platform as part of the Manchester Accommodation Business Improvement District project. The tender titled "The Growth Company Invitation to Tender for the Supply of a Digital Marketing Platform" has a budget of £190,000 GBP and a submission deadline of 10th January 2024. This procurement process presents an opportunity for businesses in the sales, marketing, and business intelligence software industry to compete for the contract. The project aims to raise awareness of Manchester as a leisure destination, increase overnight stays, and drive economic impact to the Greater Manchester economy. Small and medium enterprises, as well as voluntary, community, and social enterprises, are suitable to apply for this open procedure tender. ## Notice Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint a provider to supply a Digital Marketing Campaign Platform. Marketing Manchester are delivering this project on behalf of the Manchester Accommodation Business Improvement District (ABID), a ground-breaking initiative, which launched on 1st April 2023. Led by the city's hotel and serviced apartment providers, it aims to create new events, improve guest welcome and street cleanliness and amplify marketing campaigns that drive overnight visits in Manchester and Salford. The purpose of this project is to appoint a digital marketing platform to deliver a programmatic advertising campaign as part of the Q4 ABID Leisure Marketing Campaign, and build data and insights to steer future marketing campaign activity. Key Objectives The key objectives of the project are to: 1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers and Families 2. Drive incremental consideration and increase overnight stays from travellers within the UK and Ireland across the months of January - March 2024 3. Drive incremental consideration and increase overnight stays from two international markets: Germany and Spain, across the months of February - March 2024 4. Drive economic impact to the Greater Manchester economy 5. Build a dashboard of Manchester data and insights to steer future campaign activity A budget of PS190,000 (GBP) exclusive of VAT has been set for the delivery of this service . This budget is from Year One of ABID activity, April 2023 - March 2024. Subject to funding, there may be additional years of funding available in the future, but we can't anticipate this value at the present time. To apply for this Invitation to Tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your ITT submission must be made on the Panacea Portal. The deadline for submission of the required documents is: 17:00pm on Wednesday 10th January 2024. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d10270e5-d678-4703-becf-78ff4dce13c6 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Dec 2023 | | Submission deadline | 10 Jan 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 22 Jan 2024 - 31 Mar 2024 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE GROWTH COMPANY | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 5JW | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Deansgate | | Westminster constituency | Manchester Central | | Delivery location | TLD North West (England) | ## CPV Codes ### Divisions - 48 - Software package and information systems - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 48480000 - Sales, marketing and business intelligence software package - 48481000 - Sales or marketing software package - 48482000 - Business intelligence software package - 79310000 - Market research services ## Release History - 21 Dec 2023 at 08:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d10270e5-d678-4703-becf-78ff4dce13c6 - 21 Dec 2023 at 08:53 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/647e190f-b802-4cc6-873d-3482cae21845 - 20 Dec 2023 at 15:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/057e2de2-bc5b-408a-8155-de4d3dc6c2ce ## Documents - https://www.contractsfinder.service.gov.uk/Notice/d10270e5-d678-4703-becf-78ff4dce13c6 21st December 2023 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/647e190f-b802-4cc6-873d-3482cae21845 21st December 2023 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/057e2de2-bc5b-408a-8155-de4d3dc6c2ce 20th December 2023 - Opportunity notice on Contracts Finder - https://app.panacea-software.com/growth/ Click above to Apply (link to e-procurement portal) ## Notice URLs - https://app.panacea-software.com/growth ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f5ec80b4-8afd-42fd-9015-1a183bcff3f4.json.