---
title: "Provision of Behavioural Insights & Economics Expertise to NHS Staffordshire and Stoke-on-Trent ICB"
ocid: "ocds-b5fd17-f611691f-45f9-4c50-9dd9-bba1b48e98a0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f611691f-45f9-4c50-9dd9-bba1b48e98a0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f611691f-45f9-4c50-9dd9-bba1b48e98a0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f611691f-45f9-4c50-9dd9-bba1b48e98a0.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NHS SOUTH, CENTRAL AND WEST COMMISSIONING SUPPORT UNIT"
published: "2026-07-13"
---

# Provision of Behavioural Insights & Economics Expertise to NHS Staffordshire and Stoke-on-Trent ICB

Buyer: NHS SOUTH, CENTRAL AND WEST COMMISSIONING SUPPORT UNIT  
Current stage: Award  
OCID: ocds-b5fd17-f611691f-45f9-4c50-9dd9-bba1b48e98a0

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## Summary

The procurement process for the "Provision of Behavioural Insights & Economics Expertise to NHS Staffordshire and Stoke-on-Trent ICB" has reached the award stage as of 13th July 2026. This contract, focusing on project management consultancy services within the health sector, was facilitated by the NHS England National Commercial and Procurement Hub and awarded through the Government Commercial Agency's G-Cloud 14 Framework. The successful supplier is Caja Ltd. The contract, initially valued at £125,000 exluding VAT, will cover services from 1st June 2026 to 31st March 2027, with an option for a 12-month extension, bringing the total potential value to £250,000. Services will be delivered in the West Midlands, United Kingdom.

This tender presents significant opportunities for businesses specialising in behavioural science, economic expertise, and population analytics, especially those comfortable working within public sector frameworks. Small and medium-sized enterprises (SMEs), as well as voluntary, community and social enterprises (VCSEs), could find this a suitable opportunity, given the contract's specific emphasis on these groups. Engaging with such a project can aid businesses in establishing a strong relationship with the NHS and enhancing their portfolio in public procurement engagements.

## Notice

The contract is awarded for an initial period up to 31st March 2027 - PS125,000 exc. VAT Optional extension for up to 12 months (until 31st March 2028) - PS125,000 exc. VAT Maximum contract term - 24 months Maximum contract value - PS250,000 exc. VAT The NHS England National Commercial and Procurement Hub supported NHS Staffordshire and Stoke-on-Trent ICB to procure a Behavioural Science expertise and population analytics solution. The Government Commercial Agency (formally Crown Commercial Services) G-Cloud 14 Framework (RM1557.14) Lot 3 process (including buying guide) was used for this framework award.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4aec7e16-f1ba-4475-8c17-ba5f285cc184 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jul 2026 |
| Submission deadline | 18 May 2026 |
| Future notice date | Not specified |
| Award date | 31 May 2026 |
| Contract period | 31 May 2026 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | Not specified |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS SOUTH, CENTRAL AND WEST COMMISSIONING SUPPORT UNIT |
| Locality | EASTLEIGH |
| Post town | Southampton |
| Postcode | SO50 5PB |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ35 South Hampshire |
| Local authority | Eastleigh |
| Electoral ward | Eastleigh Central |
| Westminster constituency | Eastleigh |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CAJA |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72224000 - Project management consultancy services
- 72500000 - Computer-related services
- 79410000 - Business and management consultancy services

## Release History

- 13 Jul 2026 at 10:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4aec7e16-f1ba-4475-8c17-ba5f285cc184

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4aec7e16-f1ba-4475-8c17-ba5f285cc184
  13th July 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.england.nhs.uk/digitaltechnology/digital-primary-care/commercial-procurement-hub/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f611691f-45f9-4c50-9dd9-bba1b48e98a0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f611691f-45f9-4c50-9dd9-bba1b48e98a0.json.