---
title: "RNLI Sponsorship"
ocid: "ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MCA - MARITIME AND COASTGUARD AGENCY"
published: "2021-08-17"
---

# RNLI Sponsorship

Buyer: MCA - MARITIME AND COASTGUARD AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888

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## Summary

The Maritime and Coastguard Agency (MCA) has recently completed a public procurement process for the "RNLI Sponsorship" project, which falls under the industry category of subscription services. This direct procurement, executed as a single tender action, had a total value of £300,000 and was initiated as part of a joint marketing campaign with the Royal National Lifeboat Institution (RNLI), scheduled from May to September 2020. The procurement period ended on 21st June 2020, with the contract commencing on 22nd June 2020 and concluding on 29th June 2020. The delivery addresses for this campaign are located in the South East region of the United Kingdom.

This tender presents extensive opportunities for businesses, particularly small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) that have expertise in marketing and advertising services. The projects focus on innovative marketing strategies across social media, display advertising, and radio, offering a platform for firms proficient in these areas to enhance their market presence. Competing businesses should be equipped to handle variable marketing activities that may be affected by seasonal factors and public holidays, making agility and creativity crucial for success.

## Notice

Joint beach safety marketing campaignbetween MCA (HM Coastguard) and RNLI,running from May -Sept 2020. Activity includes paid for social media, displayadvertising, radio ads and then later video on demand and out of home advertising. Marketing activity is variable and will beinfluenced by the weather, bank holidays and weekends. MCA will contribute 40% of the total campaign costs-anticipated total MCA spend up to PS300,000(could be less).Expected billingto be split across three invoices.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e8eeb791-0c6e-4446-a54f-d0961476575c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Aug 2021 |
| Submission deadline | 21 Jun 2020 |
| Future notice date | Not specified |
| Award date | 21 Jun 2020 |
| Contract period | 21 Jun 2020 - 29 Jun 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | Not specified |
| Awards value | £300,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MCA - MARITIME AND COASTGUARD AGENCY |
| Locality | SOUTHAMPTON |
| Post town | Southampton |
| Postcode | SO15 1EG |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Banister & Polygon |
| Westminster constituency | Southampton Itchen |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ROYAL NATIONAL LIFEBOAT INSTITUTION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79980000 - Subscription services

## Release History

- 17 Aug 2021 at 10:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e8eeb791-0c6e-4446-a54f-d0961476575c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e8eeb791-0c6e-4446-a54f-d0961476575c
  17th August 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f62ea5e6-7deb-4baf-90fb-252ad2923888.json.