--- title: "OU Brand Tracking Services" ocid: "ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416.json" source: "Contracts Finder" current_stage: "Award" buyer: "OPEN UNIVERSITY(THE)" published: "2025-10-09" --- # OU Brand Tracking Services Buyer: OPEN UNIVERSITY(THE) Current stage: Award OCID: ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416.json) ## Summary The Open University has concluded the procurement process for its "OU Brand Tracking Services" contract, aimed at measuring brand awareness and perceptions among potential students across the UK, as well as current students, alumni, and employers. This contract falls under the market research services category and had a procurement process executed through a restricted procedure in line with the Public Contract Regulations 2015. The awarded contract, valued at GBP 904,000, commenced on 1st October 2025 and will continue until 1st October 2029, with services primarily delivered to Milton Keynes, England (postal code MK7 6AA). The process reached the award stage, with the winner being The Nursery Research and Planning Limited, a small to medium-sized enterprise (SME). This tender provides significant growth opportunities for businesses specialising in market research services, particularly those focusing on educational institutions. With an initial three-year contract potentially extendable to four years, businesses can benefit from long-term collaboration and financial intake. As the contract was awarded to an SME, similarly sized firms with robust capabilities in brand tracking and analytics, particularly those familiar with the nuances of educational brand positioning, could find similar opportunities fruitful for expanding their portfolio of government and public sector contracts. ## Notice The Open University is seeking a supplier of brand tracking services to support the organisation in measuring awareness and perceptions of the Open University brand, competitor brands and evaluate the success of our specific campaigns amongst potential students in all UK nations. The contract may also include brand tracking services among other audiences such as current students, alumni and employers. The restricted procurement procedure under the terms of the Public Contract Regulations 2015 requires potential bidders to complete a Standard Supplier Selection Questionnaire in the first instance. The five (5) highest scoring bidders will be invited to the invitation to tender stage. The contract is for an initial period of three (3) years and may be extended by the OU by one further twelve (12) month period up to a maximum of four years in total. Further details are contained in the procurement documents, via the URL link detailed in this notice. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0c917bd3-ddd7-494f-8b55-5c35131a48fb | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Selective | | Procurement method details | Restricted procedure (above threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Planning, Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 9 Oct 2025 | | Submission deadline | 9 Jan 2025 | | Future notice date | 23 Oct 2024 | | Award date | 30 Sep 2025 | | Contract period | 30 Sep 2025 - 1 Oct 2029 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £904,000 | | Lots value | Not specified | | Awards value | £904,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | OPEN UNIVERSITY(THE) | | Locality | MILTON KEYNES | | Post town | Milton Keynes | | Postcode | MK7 6AA | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire | | ITL 3 | TLJ12 Milton Keynes | | Local authority | Milton Keynes | | Electoral ward | Monkston | | Westminster constituency | Milton Keynes Central | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | THE NURSERY RESEARCH AND PLANNING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 9 Oct 2025 at 18:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/0c917bd3-ddd7-494f-8b55-5c35131a48fb - 5 Dec 2024 at 09:39 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/28b14dd3-a7cf-46fd-b908-7f90e5158faa - 4 Dec 2024 at 17:39 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/28b14dd3-a7cf-46fd-b908-7f90e5158faa - 8 Oct 2024 at 09:06 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/8bd5f0b0-e6b7-4e27-bac4-3d5d3448051e - 3 Oct 2024 at 21:35 - Planning - Market Engagement Notice - https://www.contractsfinder.service.gov.uk/Notice/8bd5f0b0-e6b7-4e27-bac4-3d5d3448051e ## Documents - https://www.contractsfinder.service.gov.uk/Notice/0c917bd3-ddd7-494f-8b55-5c35131a48fb 9th October 2025 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/28b14dd3-a7cf-46fd-b908-7f90e5158faa 5th December 2024 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/8bd5f0b0-e6b7-4e27-bac4-3d5d3448051e 8th October 2024 - Early engagement notice on Contracts Finder ## Notice URLs - https://in-tendhost.co.uk/openuniversity ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f655c951-8648-4ada-94ab-9b32d2980416.json.