---
title: "Childcare Choices Campaign ITT 2024 con_25355"
ocid: "ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2024-06-24"
---

# Childcare Choices Campaign ITT 2024 con_25355

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c

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## Summary

The Department for Education (DfE) has recently completed the award process for the "Childcare Choices Campaign ITT 2024 con_25355" tender. The contract, valued at £1,560,000 GBP, was awarded to Four Communications Group Limited. This opportunity falls under the public relations services category and involves an end-to-end campaign strategy to raise awareness of financial support for childcare. The tender, following a selective procurement method, had a tender period that ended on 22nd March 2024, with a contract period from 23rd April 2024 to 22nd April 2026.

This public procurement opportunity by the Department for Education is well-suited for agencies specializing in public relations and creative campaign strategies. Businesses that can provide innovative parent-facing content across various channels, including radio, animations, and PR, would find this opportunity particularly relevant. The tender is part of the DfE's efforts to increase awareness of available financial support for parents in need of childcare services, making it a strategic project for agencies looking to contribute to a societal impact while growing their business.

## Notice

The Department for Education (DfE) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare. Until recently this focused on the government's existing Tax-Free Childcare (HMRC), Universal Credit Childcare (DWP), and 30 hours childcare (DfE) childcare offers. We are looking for an end-to-end campaign solution that includes: 1. An end-to-end creative campaign strategy 2. Refreshed creative look and feel and message development within the existing parameters. 3. Creative production (ATL assets as well as partner toolkits) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc. 4. PR, including brand partnerships. 5. Design integration/guidance for the existing campaign website (owned by HMRC)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3271db87-9f9b-4e59-9976-ae11cdc69102 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jun 2024 |
| Submission deadline | 22 Mar 2024 |
| Future notice date | Not specified |
| Award date | 24 May 2024 |
| Contract period | 22 Apr 2024 - 22 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,560,000 |
| Lots value | Not specified |
| Awards value | £1,560,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FOUR COMMUNICATIONS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 24 Jun 2024 at 14:41 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3271db87-9f9b-4e59-9976-ae11cdc69102

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3271db87-9f9b-4e59-9976-ae11cdc69102
  24th June 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/d9df0586-c92c-459a-8109-c6ae3f862a46
  Redacted Contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c.json.