---
title: "Lead creative and strategy agency"
ocid: "ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR CULTURE, MEDIA AND SPORT"
published: "2025-12-16"
---

# Lead creative and strategy agency

Buyer: DEPARTMENT FOR CULTURE, MEDIA AND SPORT  
Current stage: Award  
OCID: ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec)  
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## Summary

The Department for Culture, Media and Sport (DCMS) has completed the award stage of a public procurement process seeking a "Lead creative and strategy agency." This procurement falls under the industry category of business services, covering law, marketing, consulting, recruitment, printing, and security, and is located in London, with postal code SW1A 2BQ. The procurement method was selective and sourced via a call-off from a framework agreement. The tender period ended on 23rd September 2025, and the contract commenced on 13th October 2025, set to conclude by 12th October 2026. The contract, valued at £1,600,000, has been awarded to Freud Communications Ltd on 23rd October 2025, aligning with its active status.

This tender presents valuable opportunities for businesses specialising in integrated communication campaigns and comprehensive campaign delivery. Small and medium-sized enterprises (SMEs) and those aligned with voluntary, community and social enterprises (VCSEs) would find this contract particularly advantageous. Organisations with strengths in strategic agency roles and experience in executing end-to-end campaign services in the business services category would be well-suited to compete for similar future opportunities facilitated by DCMS. Collaborating within a selective framework agreement enhances chances for new business growth and long-term partnerships with public sector bodies.

## Notice

The Department for Culture, Media and Sport (DCMS) requires a supplier to provide integrated communications campaigns and end to end campaign delivery.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/36ba69aa-906d-4c4b-ad4c-6675329372bd |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2025 |
| Submission deadline | 23 Sep 2025 |
| Future notice date | Not specified |
| Award date | 22 Oct 2025 |
| Contract period | 12 Oct 2025 - 12 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,600,000 |
| Lots value | Not specified |
| Awards value | £1,600,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR CULTURE, MEDIA AND SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FREUD COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 16 Dec 2025 at 16:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/36ba69aa-906d-4c4b-ad4c-6675329372bd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/36ba69aa-906d-4c4b-ad4c-6675329372bd
  16th December 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f6d2f675-13fd-41e9-b22a-64a1880f10ec.json.