---
title: "Digital Visitor Engagement for Business Tourism Programme"
ocid: "ocds-b5fd17-f72eb081-b069-43db-b233-b53246f4d77f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f72eb081-b069-43db-b233-b53246f4d77f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f72eb081-b069-43db-b233-b53246f4d77f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f72eb081-b069-43db-b233-b53246f4d77f.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "MARKETING BIRMINGHAM LTD"
published: "2020-12-02"
---

# Digital Visitor Engagement for Business Tourism Programme

Buyer: MARKETING BIRMINGHAM LTD  
Current stage: Tender  
OCID: ocds-b5fd17-f72eb081-b069-43db-b233-b53246f4d77f

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## Summary

The procurement process initiated by Marketing Birmingham Ltd is focused on the "Digital Visitor Engagement for Business Tourism Programme" in the services industry, specifically under the category of information systems. Located in Birmingham, West Midlands, the tender is currently at the active stage, with submissions open until 12:00 on 8th February 2021. This procurement follows a selective method, being a restricted procedure above threshold, with a contract period running from 26th February 2021 to 25th February 2024.

This tender presents significant opportunities for businesses specialising in digital solutions, particularly those involved in software development, marketing services, and web design. Companies capable of enhancing visitor engagement and analytics will find this a fitting chance to showcase their expertise. With an emphasis on increasing visitor awareness and spend within the tourism sector, both small and medium-sized enterprises (SMEs) are encouraged to participate, leveraging their agility and innovation in crafting strategies that align with the tender's outlined objectives.

## Notice

PLEASE NOTE: All documents, apart from the Non-Disclosure Agreement (NDA), contained on the procurement portal, are password protected. A signed NDA is required to be submitted by the Tenderer and their sub-contracted suppliers, BEFORE access to the documents are granted. Please review and sign the NDA and send to ndareturns@wmgrowth.com to obtain the password to access the documents. Digital Visitor Engagement is a strand of the Business & Tourism programme that will deliver two major new capabilities for the West Midlands: 1. The Digital Visitor Information Network (DVIN) 2. Integrated Digital Engagement Analytics (IDEA) The winning suppliers will generate a strategy and implementation for Strand 1 and Strand 2 that will raise awareness and improve perceptions of the UK and the West Midlands in the leisure tourism, cultural tourism and business tourism sectors. A third stand of this tender requires the procurement of a Digital Consultant to provide a visitor experience and capability audit of our core channels in the DVIN. The Digital Visitor Engagement activity will have five main objectives, which align with and support the objectives both of the Tourism workstream and of the wider Business & Tourism programme: 1. Increase awareness (discovery) of the visitor offer 2. Retain more visitors within the region 3. Increase visitor spend 4. Increase efficiency 5. Support evaluation of the Tourism workstream All applications must be made via our e-procurement portal at https://in-tendhost.co.uk/wmgrowth/aspx/Home

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a9a4fb8a-5fdd-4f47-b422-2c1ba06edee4 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Dec 2020 |
| Submission deadline | 8 Feb 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 26 Feb 2021 - 25 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MARKETING BIRMINGHAM LTD |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48810000 - Information systems
- 72212480 - Sales, marketing and business intelligence software development services
- 72212900 - Miscellaneous software development services and computer systems
- 72413000 - World wide web (www) site design services
- 79342000 - Marketing services

## Release History

- 2 Dec 2020 at 09:28 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a9a4fb8a-5fdd-4f47-b422-2c1ba06edee4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a9a4fb8a-5fdd-4f47-b422-2c1ba06edee4
  2nd December 2020 - Opportunity notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/wmgrowth/aspx/Home

## Provenance

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