---
title: "FM22158 Online Marketplaces Consumer Journeys"
ocid: "ocds-b5fd17-f74c4019-1890-4839-8597-d23141c09d56"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f74c4019-1890-4839-8597-d23141c09d56"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f74c4019-1890-4839-8597-d23141c09d56.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f74c4019-1890-4839-8597-d23141c09d56.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SHARED BUSINESS SERVICES LIMITED"
published: "2022-11-22"
---

# FM22158 Online Marketplaces Consumer Journeys

Buyer: UK SHARED BUSINESS SERVICES LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-f74c4019-1890-4839-8597-d23141c09d56

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## Summary

The UK SHARED BUSINESS SERVICES LIMITED has awarded a contract for the FM22158 Online Marketplaces Consumer Journeys tender under the CPV classification for Research and development services. The procurement method was selective, and it involved calling off from a dynamic purchasing system. The contract value is £154,155 GBP with a contract period starting on 10th November 2022 and ending on 31st March 2023. The tender deadline was on 12th September 2022, and the delivery address is SW1H 0ET.

This tender provides an opportunity for SMEs in the Research and development services industry to work on projects related to understanding consumer behaviour in online marketplaces. Businesses specialising in behavioural insights research, customer journey research, and experimental impact evaluation may find this tender well-suited for their expertise. The award was given to Kantar Public UK Ltd, and the research project will focus on developing strategies for online marketplaces and consumer-focused campaigns.

## Notice

This procurement is being concluded following a mini competition under CCS Framework RM6126 Research and Insights Marketplace DPS Subject Area Business, Finance and the Economy * Retail Research Methods Data Collection Method (general) * Quantitative * Qualitative * Mixed method (qualitative and quantitative) * Face-to-face * Online Data Collection Method (qual specific) * Cognitive interviewing / testing * Depth interviews Evaluation and Evidence Synthesis * Experimental / quasi-experimental impact evaluation Experiments and Trials * Online experiments * Quasi-experimental trials * Trial design and implementation Research Specialisms * Behavioural insights research * Customer journey research Sample Design / Source * Panel * Purposive sampling Target participants Business and the Economy * Consumers The research will be a key part of OPSS' evidence on online marketplace and addresses a gap that has been identified. By understanding the extent to which different messages impact consumers, it will help OPSS to develop the strategy on online marketplaces and consumer-focused campaigns. The project will run across two phases. The first phase will interview consumers as they re-enact a recent purchase via an online marketplace. This qualitative phase will provide an understanding of how consumers shop using online marketplaces - what information do they look for / notice, and how aware are they of the origins of the product. The second phase of the research will develop some of the themes from the first phase into a set of questions to test prevalence on a wider, quantitative scale. In addition to the short survey, there will be an experimental element, with the development and testing of different messages to measure any reported impact these messages have with potential consumers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ef8b790e-872e-4070-9376-4002125cdd06 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Nov 2022 |
| Submission deadline | 12 Sep 2022 |
| Future notice date | Not specified |
| Award date | 7 Nov 2022 |
| Contract period | 10 Nov 2022 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £154,155 |
| Lots value | Not specified |
| Awards value | £154,155 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SHARED BUSINESS SERVICES LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FF |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR PUBLIC |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 22 Nov 2022 at 14:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/ef8b790e-872e-4070-9376-4002125cdd06

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ef8b790e-872e-4070-9376-4002125cdd06
  22nd November 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/16d11fc9-7d08-4450-87d3-1a863e743f5c

## Provenance

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