---
title: "Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2)"
ocid: "ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2022-05-30"
---

# Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2)

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a

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## Summary

The Liverpool City Council is seeking a partner for the "Media Advertising Visit England Escape the Everyday Tourism Recovery Fund (Round 2)" project, which has an end date of 25 April 2022 for tender submissions. The contract, valued at £80,000, aims to support the UK tourism industry's recovery post-pandemic through a digital marketing campaign targeting domestic consumers. The delivery location is within the North West region of the United Kingdom, and the contract period will commence on 3 May 2022 and conclude on 30 June 2022. This procurement process is being conducted via an open procedure, ensuring broad participation.

This tender presents significant opportunities for businesses, particularly those in the advertising and marketing services sector. Companies that specialise in digital media, creative content generation, and social media marketing would be particularly well-suited to compete for this contract. With Liverpool’s tourism sector aiming to revitalise after a difficult period, firms that can deliver innovative and impactful advertising strategies will play a crucial role in engaging domestic tourists and boosting local businesses. This presents a chance for small and medium-sized enterprises (SMEs) to contribute meaningfully to the recovery efforts.

## Notice

VisitEngland, as the tourism delivery partner for the GREAT Campaign, launched in September 2020 the UK-wide domestic marketing campaign, Escape the Everyday. The campaign aims to support the UK tourism industry to post covid recovery by encouraging consumers to explore, discover and treat themselves on a UK short break. The recovery fund allowed DMOs to apply for grant funding to deliver local marketing activities aligned to the national campaign. Marketing Liverpool was successful in it's bid to secure budget from the fund for a campaign in 2021. The Visit England initiative has now been extended into 2022 and Marketing Liverpool has once again been successful in securing funding for a similar recovery campaign as part of a wider national campaign. Securing this fund was through a highly competitive process. There is great expectation for the campaign to deliver for the city region and we need to ensure we maximise the opportunity. We are now looking to secure a partner to plan and deliver an impactful media schedule. The Campaign Liverpool city region has been severely affected by the pandemic. Our tourism businesses are still playing catch up to pre-pandemic visitor number levels. Overseas visitors are still yet to return in significant numbers. We anticipate there is significant pent-up demand within the domestic market to venture out (backed by national statistics) and experience what's on the doorstep. We intend to: * Deliver an inspiring and creative consumer campaign over several weeks activity * Use 100% digital advertising media (as stipulated by VisitEngland) * Use a creative mix of social media, display, video, blogs, influencer generated content and paid digital press coverage * Launch a new campaign landing page on VisitLiverpool.com (as the call to action) featuring a selection of a minimum 10 bookable products wrapped within inspiring itinerary copy, images etc * Add further depth through inclusion of free tourism products and experiences * Mirror the national Visit England Escape the Everyday campaign (Liverpool content will be featured within this) There is an excellent opportunity for several rail operators with routes into Liverpool to help amplify the campaign through their channels. We will also amplify the campaign through Marketing Liverpool's website VisitLiverpool.com, our own social channels and through our tourism partners channels. Additional information: Please do not contact officers directly - all contact must be via ProContract portal

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb47f8fd-2a9c-4699-b1bc-0f3363416944 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 May 2022 |
| Submission deadline | 25 Apr 2022 |
| Future notice date | Not specified |
| Award date | 3 May 2022 |
| Contract period | 11 May 2022 - 30 Jun 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £80,000 |
| Lots value | Not specified |
| Awards value | £80,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VIV'ID(A |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 30 May 2022 at 14:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb47f8fd-2a9c-4699-b1bc-0f3363416944
- 13 Apr 2022 at 14:16 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/770c68ec-6e27-4124-8780-28f687f088d8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb47f8fd-2a9c-4699-b1bc-0f3363416944
  30th May 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/770c68ec-6e27-4124-8780-28f687f088d8
  13th April 2022 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=9f7668e8-32bb-ec11-8113-005056b64545
  Advert

## Notice URLs

- http://www.liverpool.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f7667ad1-cba7-442b-b47f-d88d39da9a0a.json.