--- title: "Events Campaign Delivery for the UK Global Screen Fund" ocid: "ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BFI" published: "2021-08-17" --- # Events Campaign Delivery for the UK Global Screen Fund Buyer: BFI Current stage: Tender OCID: ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4.json) ## Summary The BFI (British Film Institute) is seeking to engage an agency for the 'Events Campaign Delivery for the UK Global Screen Fund.' This initiative, part of a £7 million pilot fund, aims to enhance international development and distribution opportunities for the UK's independent screen sector, which encompasses film, TV, animation, documentary, and interactive narrative games. The procurement is currently in the tender stage, with the submission deadline set for 1st September 2021. The campaign will kick off on 22nd September 2021 and run until 31st October 2022, focusing on promoting UK screen content globally, particularly in key international territories. This tender is published under the Light Touch Regime of the Public Contracts Regulations 2015 and follows an open procurement method. This tender presents a significant opportunity for businesses operating within the events and cultural sector, particularly those with experience in international marketing campaigns, event coordination, and audience engagement. SMEs focusing on creative services, promotional events, or those with a background in the film and media industries will find themselves well-positioned to compete. The success of this campaign aims to bolster the global presence of UK screen content, ultimately benefiting businesses that can contribute to its execution through innovative and engaging promotional strategies. ## Notice The UK Global Screen Fund is a one year pilot fund designed to boost international development, production and distribution opportunities for the UK's independent screen sector. The new PS7 million pilot fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies, deepening international relationships and increasing reach to new global audiences. Aimed at boosting the international competitiveness of UK screen content whilst growing the revenue and sustainability of domestic independent businesses, the fund is designed to help develop and produce projects with international appeal, expand the worldwide distribution of UK content and encourage collaboration with international partners. A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK. Recognising the vital role of film, TV, animation, documentary and interactive in shaping how the UK is viewed around the world, the activation of this major campaign will showcase independent UK screen content through multi-territory promotion of talent, content, and companies. Having already commissioned the development of an international brand strategy, alongside audience perception research, the BFI is now seeking to commission an agency to undertake the implementation of an international campaign to promote UK screen content to audiences around the world. Following the delivery of creative assets, the 12-month campaign will focus on the roll out of the new brand strategy through events-based activity, working alongside media-based activity (separate Media Campaign tender). The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with consumer audiences to powerfully sell and promote UK content internationally. The Events campaign will activate the new brand strategy to engage and excite audiences across key international territories This tender is being advertised against Schedule 3 of the Public Contracts Regulations 2015. LIGHT TOUCH REGIME Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ac0c680c-e6ff-4cc2-8be6-8067060c896c | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 17 Aug 2021 | | Submission deadline | 1 Sep 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 22 Sep 2021 - 31 Oct 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BFI | | Locality | LONDON | | Post town | West London | | Postcode | W1T 1LN | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI36 Camden | | Local authority | Camden | | Electoral ward | Bloomsbury | | Westminster constituency | Holborn and St Pancras | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79952000 - Event services - 79952100 - Cultural event organisation services ## Release History - 17 Aug 2021 at 16:39 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ac0c680c-e6ff-4cc2-8be6-8067060c896c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/ac0c680c-e6ff-4cc2-8be6-8067060c896c 17th August 2021 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/bfi/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/bfi/aspx/Tenders/Current ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f7c1520a-a9fc-4242-879f-6d03024379f4.json.