---
title: "NHS Long Term Plan Campaign"
ocid: "ocds-b5fd17-f7cd6a97-1f89-4fe6-a379-1e9d592f0283"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7cd6a97-1f89-4fe6-a379-1e9d592f0283"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f7cd6a97-1f89-4fe6-a379-1e9d592f0283.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f7cd6a97-1f89-4fe6-a379-1e9d592f0283.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT OF HEALTH AND SOCIAL CARE"
published: "2019-04-16"
---

# NHS Long Term Plan Campaign

Buyer: DEPARTMENT OF HEALTH AND SOCIAL CARE  
Current stage: Award  
OCID: ocds-b5fd17-f7cd6a97-1f89-4fe6-a379-1e9d592f0283

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## Summary

The NHS Long Term Plan Campaign has been initiated by the Department of Health and Social Care, focusing on enhancing public awareness of the NHS's Long Term Plan and promoting its benefits for patients and taxpayers. This procurement falls under the advertising services category, with a total contract value of £100,000. The procurement method used was a selective process through a call-off from a framework agreement. The tender period concluded on 19th December 2018, while the contract is set to run from 24th December 2018 to 30th April 2019, covering locations across the United Kingdom and other territories.

This tender presents significant opportunities for businesses in the advertising and communications sector, particularly those adept at managing public relations and community engagement campaigns. Small and medium-sized enterprises (SMEs) are encouraged to participate, leveraging their expertise to help convey the NHS's long-term vision while building public confidence in the healthcare system. With the focus on innovative communication strategies, businesses experienced in digital marketing, public engagement, and stakeholder communication will find this procurement particularly relevant.

## Notice

The additional PS20.5 billion a year by 2023/24 promised to the NHS earlier this year demonstrates that health is the government's top spending priority. A sustained and targeted communications programme is now needed to build public awareness and show how the NHS's Long Term Plan (LTP) will deliver improvements for patients and good value for the taxpayer. Research consistently shows that the NHS is the most important priority that people want Government to tackle. Whilst overall experience remains positive (and the UK public are more positive about our health service than people in most other developed nations), there is growing concern about the level of funding that the NHS is receiving and the services that people are getting as a result and concern about its future. DHSC research indicates that only 13% expect that the NHS will get better over the next few years, whereas 52% think it will get worse. Public reaction to the funding settlement has been broadly positive with Autumn 2018's Budget committing the additional funding without required tax rises. This is a significant increase in the proportion of tax payers' money being devoted to the NHS. Our communications challenge is to build public confidence that the NHS has a positive long-term future - delivered through the NHS LTP. And that this plan will deliver value for money on tax payers' investment. Initially communications activity (January - Summer 2019) will focus on ensuring both the public and the 1.4 million NHS staff: - are aware of the LTP and understand its ambition; and - feel that they have a say in how their hard-earned money is spent at a local level (via participation in local engagement activities planned to support the development of local service plans); and - are aware of, support and adopt new NHS innovation/evolved services.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b43c8b4d-5d34-4242-a860-486da0eeb44f |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Apr 2019 |
| Submission deadline | 19 Dec 2018 |
| Future notice date | Not specified |
| Award date | 6 Feb 2019 |
| Contract period | 24 Dec 2018 - 30 Apr 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH AND SOCIAL CARE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UNLIMITED GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 16 Apr 2019 at 08:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b43c8b4d-5d34-4242-a860-486da0eeb44f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b43c8b4d-5d34-4242-a860-486da0eeb44f
  16th April 2019 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.gov.uk/government/organisations/department-of-health-and-social-care

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7cd6a97-1f89-4fe6-a379-1e9d592f0283. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f7cd6a97-1f89-4fe6-a379-1e9d592f0283.json.