---
title: "Visitor Segmentation and Marketing Analysis"
ocid: "ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "SOUTH DOWNS NATIONAL PARK AUTHORITY"
published: "2017-06-09"
---

# Visitor Segmentation and Marketing Analysis

Buyer: SOUTH DOWNS NATIONAL PARK AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06

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## Summary

The South Downs National Park Authority is seeking bids for a tender titled "Visitor Segmentation and Marketing Analysis." This initiative falls under the research and development services category and is located in West Sussex, UK. The procurement, classified as an open procedure, is currently in the tender stage, with proposals due by 7th July 2017. The tender has a budget range of £15,000 to £20,000 and the contract is anticipated to commence on 17th July 2017, lasting until 31st October 2017.

This tender presents a valuable opportunity for businesses specialising in market research and consultancy services. Companies that can deliver comprehensive visitor profiling and segmentation analysis, along with insights into competitive landscapes and marketing strategies, would be particularly well-suited to participate. Engaging in this process can help businesses expand their portfolios and gain insights that can bolster their operations in tourism-related sectors.

## Notice

A recent 'awareness survey' conducted on behalf of the South Downs National Park Authority (SDNPA) identifies low levels of awareness for the South Downs National Park across all age groups. This research requires further detailed analysis as part of a customer segmentation study. Such segmentation analysis should be conducted to provide: A) A thorough current visitor and non-visitor profiling analysis B) An overview of the competitive set C) 'Best prospect' customer segment opportunities D) A recommendation of marketing propositions Provide the SDNPA with the research that will underpin and influence future marketing propositions, tourism development and tourism planning proposals to match best prospect customer groups. We are therefore seeking the services of a research professional to review the current data available and to provide a robust and overarching insight of visitors to the South Downs National Park. Additional information: Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/ee2fe3ad-857d-452e-92e1-4b4f1e9776cd |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jun 2017 |
| Submission deadline | 7 Jul 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 16 Jul 2017 - 31 Oct 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £20,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOUTH DOWNS NATIONAL PARK AUTHORITY |
| Locality | WEST SUSSEX |
| Post town | Guildford |
| Postcode | GU29 9DH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ2 Surrey, East and West Sussex |
| ITL 3 | TLJ27 West Sussex (South West) |
| Local authority | Chichester |
| Electoral ward | Midhurst |
| Westminster constituency | Arundel and South Downs |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 9 Jun 2017 at 10:56 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/ee2fe3ad-857d-452e-92e1-4b4f1e9776cd

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/ee2fe3ad-857d-452e-92e1-4b4f1e9776cd
  9th June 2017 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/southdowns/aspx/
  Additional information on how to apply for this contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06.json.