--- title: "Tax Credits Campaign Tracking Research 2016 -17" ocid: "ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b.json" source: "Contracts Finder" current_stage: "Award" buyer: "H M REVENUE & CUSTOMS" published: "2016-11-18" --- # Tax Credits Campaign Tracking Research 2016 -17 Buyer: H M REVENUE & CUSTOMS Current stage: Award OCID: ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b.json) ## Summary The procurement process for the "Tax Credits Campaign Tracking Research 2016 -17" is conducted by H M Revenue & Customs, focusing on market research services within the public sector. The contract, valued at £28,835, falls under the CPV category of research and development services and related consultancy services. The award has been confirmed, with the contract period commencing on 28 April 2016 and concluding on 30 June 2016. With the main campaign phase running from 20 June to 31 July 2016, it is crucial for prospective suppliers to be aware of the requirements for measurable advertising effectiveness and claimants' engagement strategies. This tender presents a significant opportunity for market research firms that specialise in campaign tracking and analysis, particularly those that can demonstrate expertise in evaluating government-led initiatives. Companies with a strong background in conducting surveys, data analysis, and interpreting consumer behaviours will find themselves well-suited to compete. Small and medium enterprises (SMEs) are encouraged to participate, fostering competition that may enhance their market presence and capabilities by delivering critical insights to effectively inform tax credit campaigns aimed at low-income families. ## Notice Market Research MR130001 Framework Agreement contract Tax credits are administered by HM Revenue & Customs and were designed to provide financial incentives to work and to help children in low income families. There are two types of tax credits - Working Tax Credit and Child Tax Credit. Claimants can qualify for either or both, depending on their circumstances The next main burst of Tax Credits advertising will be the Renewals campaign activity which will run from 20th June - 31st July 2016. The communications objectives of the marketing campaign are to encourage: * At least 82% of claimants to renew before the July 31st deadline (in 2016) * At least 50% of claimants to renew online (in 2016) Research has been undertaken to track previous Tax Credits campaigns. Historically there have been two waves (pre and post) of research per year: * Pre wave Renewals tracking - to provide a baseline prior to the campaign starting * Post wave Renewals tracking - to understand the effectiveness of the campaign after it has finished. The purpose of this research is to measure the effectiveness of the June - July 2016 Renewals advertising campaign amongst current Tax Credits claimants. The research should evaluate the following: * Awareness of the campaign * Comprehension of key messages * Online renewals - what encouraged them to renew online * Call to action - have they understood the need to renew online and have they renewed their claim ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b604fe8b-8591-4c5e-a89d-eef1bd4cd1f2 | | Notice type | Award Notice | | Procurement type | Framework | | Procurement category | Not specified | | Procurement method | Not Specified | | Procurement method details | Not applicable | | Tender suitability | SME | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Nov 2016 | | Submission deadline | 19 Apr 2016 | | Future notice date | Not specified | | Award date | 18 Apr 2016 | | Contract period | 27 Apr 2016 - 30 Jun 2016 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £28,835 | | Lots value | Not specified | | Awards value | £28,835 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | H M REVENUE & CUSTOMS | | Locality | LONDON | | Post town | Not specified | | Postcode | SWIA 2BQ | | Country | Not specified | | ITL 1 | Not specified | | ITL 2 | Not specified | | ITL 3 | Not specified | | Local authority | Not specified | | Electoral ward | Not specified | | Westminster constituency | Not specified | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | GFK | ## CPV Codes ### Divisions - 73 - Research and development services and related consultancy services ### Codes - 73000000 - Research and development services and related consultancy services ## Release History - 18 Nov 2016 at 20:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b604fe8b-8591-4c5e-a89d-eef1bd4cd1f2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b604fe8b-8591-4c5e-a89d-eef1bd4cd1f2 1st August 2016 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/5a0f12a3-f680-4124-817c-79a6d2d05e69 Tax Credits Campaign Tracking Research 2016 -17 Research Brief - https://www.contractsfinder.service.gov.uk/Notice/Attachment/e6976d9d-1297-434d-be13-46a4b0823721 Tax Credits Campaign Tracking Research 2016 -17 Service Order ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f80da562-adc9-11e6-9901-0019b9f3037b.json.