--- title: "Love Seafood Media Planning & Buying - FY2021" ocid: "ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6.json" source: "Contracts Finder" current_stage: "Award" buyer: "SEA FISH INDUSTRY AUTHORITY" published: "2022-08-01" --- # Love Seafood Media Planning & Buying - FY2021 Buyer: SEA FISH INDUSTRY AUTHORITY Current stage: Award OCID: ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6.json) ## Summary The Sea Fish Industry Authority is conducting a procurement process titled "Love Seafood Media Planning & Buying - FY2021", aimed at finding a media planning and buying partner to enhance its consumer marketing for the "Love Seafood" brand. This contract, classified under advertising and marketing services with a value of £265,000, has an open procurement method and an ongoing tender period ending on 10 February 2020, with the contract expected to commence on 16 March 2020 and last until 31 March 2021. The procurement location is in Edinburgh, Scotland, and it is particularly significant for businesses in media and marketing sectors looking to engage with consumer-focused campaigns. This tender presents an opportunity for businesses specialised in media planning and marketing services, especially those with a capability for strategic thinking and a collaborative approach. Small and medium enterprises (SMEs) are particularly encouraged to apply, as they can align with the cultural values and long-term vision anticipated by Seafish. Suitable bidders should possess a deep understanding of audience engagement strategies and be able to propose innovative solutions that contribute to a sustained marketing impact over the next two decades. ## Notice Seafish are looking for a media planning and buying partner to support our consumer-facing marketing efforts and activity for our new brand - "Love Seafood." The media partner will be required to work closely with the Seafish Consumer Marketing team, the Seafish Corporate Communications team, the appointed Concept partner, the appointed Content partner and the appointed PR/influencer partner. We're ultimately looking for a partner who is able to offer the following, alongside embracing collaborative working and delivering against the requirements of the tender/eventual briefs: * Shares similar cultural values to that of Seafish - and embraces the HOW as much as the WHAT. * Looks at the WHY (strategic thinking), from all angles. Particularly, when it comes to understanding and applying the discipline of traditional planning, alongside marketing. * Embraces what we already know about our audiences, and what our research is telling us - and helps build upon that, ensuring the customer is at the centre of everything we do. * Embraces a measured approach to success - understanding overarching objectives and being able to articulate ROI for Seafish at every turn. * Offers a creative mindset - providing proactive solutions, rather than expecting a 'horse to water' approach. * Understands the long-term approach to seafood marketing with consumer audiences. This is about changing hearts and minds over a long period of time (20 years) - so, it's important to build a partnership that will last, and develop ideas with longevity and vision. For more detailed information on the above tender, this can be found in the attached invitation to tender document. Other tenders can be found on our website - https://www.seafish.org/article/tenders ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f8db8933-7bbc-4f56-9030-76cd4298cfad | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 1 Aug 2022 | | Submission deadline | 10 Feb 2020 | | Future notice date | Not specified | | Award date | 21 Jun 2020 | | Contract period | 21 Jun 2020 - 1 Sep 2020 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £265,000 | | Lots value | Not specified | | Awards value | £5,754 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SEA FISH INDUSTRY AUTHORITY | | Locality | EDINBURGH | | Post town | Edinburgh | | Postcode | EH7 4HS | | Country | Scotland | | ITL 1 | TLM Scotland | | ITL 2 | TLM1 East Central Scotland | | ITL 3 | TLM13 City of Edinburgh | | Local authority | City of Edinburgh | | Electoral ward | Leith Walk | | Westminster constituency | Edinburgh North and Leith | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | THE LANE MEDIA AGENCY | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 1 Aug 2022 at 15:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f8db8933-7bbc-4f56-9030-76cd4298cfad - 31 Jan 2020 at 14:56 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6a92262a-94c2-4596-b47a-2ce7c11516a8 - 28 Jan 2020 at 09:22 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6a92262a-94c2-4596-b47a-2ce7c11516a8 - 24 Jan 2020 at 11:58 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6a92262a-94c2-4596-b47a-2ce7c11516a8 - 21 Jan 2020 at 16:30 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6a92262a-94c2-4596-b47a-2ce7c11516a8 - 13 Jan 2020 at 16:14 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/6a92262a-94c2-4596-b47a-2ce7c11516a8 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f8db8933-7bbc-4f56-9030-76cd4298cfad 1st August 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/6a92262a-94c2-4596-b47a-2ce7c11516a8 31st January 2020 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/7eaa6ebd-9130-420e-ba5c-4d25d76d61e5 Seafish Invitation to Tender - https://www.seafish.org/article/tenders Seafish Tender - https://www.contractsfinder.service.gov.uk/Notice/Attachment/2f0fb1a5-77d8-473c-a611-5e67c02a5216 Q&A as at 21.01.20 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/13e3c056-078c-4a6f-a47f-53d0ddcb772c Q&A as at 24.01.20 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/003f8aa2-5977-477e-bd2f-5a54a3a1ec1b Q&A as at 27.01.20 - https://www.contractsfinder.service.gov.uk/Notice/Attachment/0f4a7761-219e-4343-8244-1f2277da1c83 Q&A as at 29.01.20 ## Notice URLs - http://www.seafish.org ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f81b2ed9-7b1f-4556-881f-5f3b0d8c2ba6.json.