---
title: "AHDB In-home Usage Data requirement"
ocid: "ocds-b5fd17-f825d5d5-7c88-44a4-8a3c-7e2e61686ee3"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-f825d5d5-7c88-44a4-8a3c-7e2e61686ee3"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-f825d5d5-7c88-44a4-8a3c-7e2e61686ee3.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-f825d5d5-7c88-44a4-8a3c-7e2e61686ee3.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2020-11-30"
---

# AHDB In-home Usage Data requirement

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-f825d5d5-7c88-44a4-8a3c-7e2e61686ee3

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## Summary

The procurement process titled "AHDB In-home Usage Data requirement" is being conducted by the Defra Network eTendering Portal, based in Kenilworth, Warwickshire, England. This open tender is classified under data analysis services and is currently complete, having reached the award stage. The contract, awarded to Kantar Worldpanel, has a total value of £685,000 and spans a period of three years, with potential extensions for three additional 12-month periods. The deadline for tender submission was 18 March 2020, with the contract period commencing on 10 May 2020 and concluding on 9 May 2026.

This tender presents significant opportunities for businesses specialising in data analysis services, particularly those that can provide insights into consumer behaviour and eating habits. Small and medium-sized enterprises (SMEs) may find this a fitting opportunity as they can utilise their expertise to assist in the analysis required by the Agricultural and Horticultural Development Board (AHDB). Engaging with this contract could facilitate growth for businesses that aim to navigate the complexities of consumer insights and contribute to data-driven decision-making for farm businesses and other entities within the supply chain.

## Notice

AWARDED - This tender is for the provision of in-home usage data and insight relating to eating habits within the home. The contract is for 3 years with the option to extend for a further 3 periods of 12 months each. The in-home usage data provide greater context into the types of meals eaten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile Retail and Consumer Insight (RCI) team provides independent, impartial market analysis, using AHDB's own, and third party information (upon permission with data providers). Our team's aim is to describe and explain changes in consumer attitudes and behaviour enabling levy payers to better understand the market in which they operate. This helps farm businesses and other levy payer in the supply chain plan for the future and make better business decisions. Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fb8bda3c-169f-4804-b64b-12e16b733844 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Nov 2020 |
| Submission deadline | 18 Mar 2020 |
| Future notice date | Not specified |
| Award date | 16 Apr 2020 |
| Contract period | 9 May 2020 - 10 May 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £685,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR WORLDPANEL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 30 Nov 2020 at 16:08 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fb8bda3c-169f-4804-b64b-12e16b733844
- 11 Jun 2020 at 10:12 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fb8bda3c-169f-4804-b64b-12e16b733844

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fb8bda3c-169f-4804-b64b-12e16b733844
  30th November 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/9f52996e-a57a-4977-92c7-ac534239963e
  n/a

## Notice URLs

- http://www.ahdb.org.uk
- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-f825d5d5-7c88-44a4-8a3c-7e2e61686ee3. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-f825d5d5-7c88-44a4-8a3c-7e2e61686ee3.json.